Al Jazeera delights the Europa League for Canal +
Olivia Derreumaux
Yesterday, Al Jazeera Sports has won another round in its development strategy in French football. The future French declension with the Qatari called to emerge by June, has indeed been assigned by the UEFA some of the TV rights for the Europa League, together with M6. This was announced yesterday that European football's governing body on its website, thus satisfying one of the objectives of management for future pay-sports channel.
DeuxPour rights multiplied by 16 million euros according to the Team, will share the two channels thus the spread of the second largest European club competition, over the period 2012-2015. Jackpot for UEFA, who sees and double the previous revenue received from Canal + and M6 for this competition (8 million). But bad news for the encrypted string, which is seen again reduce its offer football, in a leak of its journalists to Qatar chain (see below).
For football fans, this new distribution rights for the Europa League should not cause major upheaval. The best match of each day will be broadcast on free DTT subsidiary of M6: W9, and summaries after each match night. In the presence of French clubs, "the meetings of the semifinals and final will be broadcast on M6" said UEFA. For its part, the future chain headed by Charles Bietry obtains the rights to all games, "including the final." The latter, still officially called Al Jazeera Sport but that could take the "Be In Sports," will broadcast at least two live games, as well as summaries highlight each evening meeting.
Construct the grid programmesPar this new blow, and Charles Bietry continues building the program schedule of Al Jazeera Sport, which will have not one but two stations, broadcast 24h/24 fast cash online. The acquisition of sports rights is a priority to fill the boxes of these new entrants in the audiovisual paying, created ex nihilo. Management has also not hidden his determination to focus also on other sports. In this war to sports rights in football, Canal +, however, can claim to have kept, with 13 choices of the Champions League and the top two of each day in the French league (L1), posters the most attractive.
Faced with the Champions League, bringing together the best European teams of clubs, the Europa League is indeed a second best competition at European level. Until the launch channels that will validate or not this quantitative strategy, the Qatari channel may soon increase his offer with obtaining rights much more attractive to the Euro 2012 football and 2016, which have not been assigned by UEFA.
The ranks are swelling of Canal + Al JeziraComme those rights for TVs, the battle intensifies between Al Jazeera Sport, Canal + on the front of journalists. In this game, Charles Bietry has a head start. Yesterday was Darren Tullett, the specialist in the Premier League (English Premiership), who announced his departure from the encrypted channel to join the Qatari. A third departure, after the journalist Christophe Josse, formalized the previous day and that of Julian Brown, also a specialist in English football. Of new hires reflect the interest of Charles Bietry for the English league. And thus a form of warning for the pay channel, which has made British football a strategic pillar of its offer.