Asia claims the world market of the press
Every day, worldwide, 1.7 billion people read a daily fee. Either one quarter of the adult population worldwide. With non-daily newspapers, 37% are adults, from Beijing to New York from Cape Town to Hamburg, from Calcutta to Moscow, blackened fingers over 12,477 titles, or 1.7% more than in 2008. The global distribution of newspapers has reached 517 million units sold in 2009, down 0.8% from 2008 but up 5.7% over five years.
These statistics, released Wednesday by the World Association of Newspapers and publisher of the news media (WAN-IFRA) in its annual report on global trends in the media are reasons to be "optimistic", says President WAN-IFRA, Christoph Riess.
In detail, the global market of the press especially took advantage of Asia's appetite for newspapers. The region is home to 67 of the 100 largest newspapers published worldwide.There is also the major newspaper markets – with, in mind, India (110 million copies sold daily), China (109 million copies a day) and Japan (50 million copies) . It also published in the archipelago that is the largest daily in the world published: Yomiuri Shimbun runs every morning at more than 10 million copies.
Very hungry for news, Asia recorded in 2009, an increase of 1% in the distribution of its daily revenue. Over the past five years, it has increased by 13%. The region is thus one of the most dynamic, after Africa, where the diffusion has increased by 30% since 2004. The distribution of non-daily newspapers in Asia, she rose 3.1% in 2009, ahead of Australia and Oceania (+1.8%) and Europe (+1.5%).Over five years, this category grew 17.3%.
Going digital
Conversely, markets with a mature media environment see sales of their papers back. The distribution of paid dailies has declined by 3.4% in North America and 5.6% in Europe in 2009. Over five years, these two regions have lost 10.6% and 7.9% in the distribution of daily press charges. "While traditional newspapers in many markets mature losing readership, media companies on these markets are at the forefront of the digital revolution, is consoled Christoph Riess.Many newspapers in mature markets have turned to digital platforms and new forms of printed publications, expanding their product portfolio, their audience and revenue. "
However, for WAN-IFRA, "the advertising revenue related to digital activities will not compensate the losses of printed products. However, newspapers have a real card to play on mobile phones: "Mobile services can reach 100% of the population and the payment for such services has been well established in the customs," the report says.