4G has become a selling point
Three major operators compete around the 4G brings the Internet broadband mobility to exchange emails in the blink of an eye, watching videos or surfing the Web at home. Verizon, AT & T Wireless emphasize that LTE (Long Term Evolution). In early summer, Sprint will join the battle overseas.
After saturation of services in New York and California, customers are opting for a more reliable service. U.S. operators had invested less than their European counterparts for the previous generation of mobile telephony. "There is a change in leadership. There are four or five years, European operators dominated the mobile technologies. Now, operators in the United States have adopted and deployed the LTE, "says Wim Sweldens, president of the mobile division of Alcatel-Lucent.
Of some 6.4 million users worldwide LTE end of 2011, 63% of Verizon customers in the U.S., notes the firm Informa. They should represent 428 million customers at end 2016, representing 6% of mobile users worldwide, said the company Juniper Research. 4G is a boon to increase average revenue per customer. AT & T and Verizon offer commercial offers between 40 and 50 dollars a month for data only, not to mention the basic subscription between 20 and 30 dollars. In France, "we want to be ahead of our competitors for the deployment of 4G," says Stéphane Richard, CEO of France Telecom, who refuses to indicate when it will launch its service for the benefit of surprise. Orange is expected no earlier than the end of the year and most likely in 2013.
Sign that the market takes off, the number of terminals available is increasing rapidly. Last year, the only facilities were proposed to connect the USB to connect a PC 4G, Huawei launched by the Chinese and the Taiwanese HTC. In January 2012, "48 for LTE smartphones are on the market, six times the number six months ago," says the GSA (Global Mobile Suppliers Association). Among them, all the major manufacturers have answered the call, with the notable exception of Apple. Catalogs are provided the most offered by Samsung (17 smartphones LTE), LG (10) and HTC (7).
As for equipment for 4G networks, the battle is very fierce between manufacturers to be selected for the 226 to build networks in 76 countries. In this market, European manufacturers are the strongest. Sweden's Ericsson and French Alcatel-Lucent selected by both the largest U.S. operators, reap the biggest contracts. They got respectively 36.7% and 21.1% of the world in 2011, says research firm In-Stat. Then come the duo Nokia Siemens (11.7%), in the lap of the Finnish group, China's Huawei (9.9%) and other actors such Samsung, NEC, Cisco and ZTE.