The salary is the primary concern of the French
This is the season ranking of "best companies"! Wednesday the companies in which to work were rewarded by the Great Place To Work Institute, PepsiCo and Octo Technology plebiscite. Thursday night, the third edition of "Randstad Awards", organized by the working group and temporary recruitment of the same name, has honored the attractiveness of employers to the general public.
The surprise of the Top 20 "images employer" is not so much the identity of the winner, Eurocopter (EADS subsidiary), already No. 1 last year, the criteria that determined the choice of 12,000 respondents and 224 companies that tie in the race.
Compensation in effect makes a comeback in the criteria put forward by the French. She even takes the top spot with 71% response rate, the highest level since the beginning of the study in France, when she held the third position for two. Sign that the issue of purchasing power is becoming more and more in the public and among employees, it is women who put most clearly in the lead compensation criteria of attractiveness.
Aeronautics and media are reversible
The working environment (63%) and job security (54%) are respectively second and third place in respondents' answers, while questions about why companies are investing heavily in time, money and action, seem much more secondary to the general public, be it social responsibility (11%), the diversity policy (10%) or training (16%). As for the interest of jobs or good-life balance working life, are arguments also down this year in the concerns of public opinion payday loans.
Among the sectors that are most dreaming and the French in which they would one day work, aviation retains its pole position with 46% in favor, before the media (40%) and consumer goods industries (36% ). Probably related to the news she had experienced particularly negative in 2011 with the affairs of the Mediator or PIP prostheses, the pharmaceutical industry is one of four diving places and suffers from an image somewhat degraded.
If the helicopter manufacturer Eurocopter continues to lead the ranking of top 20 "Randstad Awards" behind several changes occur. Airbus assumes the second step of the podium, with a gain of four seats, followed by EDF winning eight seats. They succeed Canal + (ranked 8th in the ranking this year) and Thales (16th, down from thirteen seats).
Some companies make good growth, a sign of their appeal to the French, like the SNCF (7th, up 6 places), STMicroelectronics, which jumped 32 places in 18th position, or Safran ranked for the first time this year (19th).
But others simply disappeared from radar Randstad, like Club Med, Sanofi-or Air France-KLM (the company had received an award in 2009). "Even in times of crisis, you have to seduce, to attract and retain the best, in this continuity," Analysis Beharel Francis, president of Randstad in France. In other words, do not ease off on the analysis of its attraction: this must be the watchword for companies, even when unemployment soaring and that candidates are not lacking.
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