How to make a hitch to his dog kibble? Appeal to teachers, as do the manufacturers for ages in their advertisements, not enough. It is also pet the pooches in the grain. Nestle, the world leader in animal nutrition with Purina (Friskies, Fido, Felix …), is launching this week at the Austrian television advertising directed at the first of the canine race! A 23-second spot that touts its brand Beneful. The brand hopes to honor "the unique relationship between dogs and their masters."

The matter was taken very seriously by Nestlé. The group uses its team of specialists in animal behavior, based in Missouri quick pay day loan. They have identified the sounds that dogs, whose hearing is two times finer than that of humans, are particularly susceptible.Beneful spot, which features a dog bowl in front of her and his mistress, and has a grinding noise similar to that of a dog toy, a barely audible hiss of humans and a fairly high-pitched signal. Dogs are supposed to react differently to advertising based on their "individual experience" and the games they are used with their master, provides Nestlé. Last year, Nestlé Purina was pioneered in Germany with scented billboards that opened the appetite of dogs for a walk.

The New York Stock Exchange began the week as badly as he had finished the previous one. The debt crisis in Europe and the United States and the gloomy outlook for global growth still hovering in the markets. At the close, Wall Street lost 2.37% to 10,655.30 points, the Nasdaq 3.29% to 2335.83 loose points and the S & P 500 drops 2.85% to 1099.23 points. Friday, Wall Street had already been a difficult session.

On the macroeconomic front, the ISM manufacturing index in the United States has, however, unexpectedly increased to 51.6% in September (the consensus of analysts expected 50.5%) and construction spending rebounded in the month of August 1.4% (against 0.5% expected).These publications serve to mitigate the concerns about U.S. growth occurred even as the markets again questioned the ability of Greece to meet its budgetary commitments.

But the crisis of public finances continues to produce its harmful effects on the markets. Bad news yesterday in Europe, where Greece has announced that it would lack its budget deficit targets. The second Country Assistance Plan will be the focus of several summit meetings this week: Monday, finance ministers of the euro area were meeting in Luxembourg hours from 5:30 p.m. and Tuesday, those of the entire European Union.This will then be the turn of the Franco-German debate the future of Greece and "ways and means to accelerate economic integration in the euro area".

A new week promises to be tense on Wall Street, where investors are worried more about a possible erosion of corporate earnings, without the support of foreign demand. Past two years, export sales have averaged 30% of the turnover of listed companies in the S & P 500, allowing the results of many of them to exceed the expectations of analysts. In addition, many U.S. multinationals have benefited in recent months the relative weakness of the dollar to support exports.But the euro shows a quarterly decline of more than 7% against the greenback, depriving companies of the damper.

The U.S. ISM better than expected

Most analysts have already lowered their expectations of results. According to Thomson Reuters data, earnings for the third quarter are expected up 13.3% over the same period of 2010, against an expected increase to 17% in early July.

On the macroeconomic front, the manufacturing sector has grown stronger than expected in September in the United States, according to the purchasing managers' index released Monday. This index, calculated by the Institute of Supply Management (ISM), stood at 51.6 against 50.6 last month in August and 50.5 expected.

Construction spending rebounded against all odds in August after falling in July, according to official figures released Monday by the Commerce Department.They rose 1.4% year on year to stand at 799.15 billion dollars, while analysts expected a decline of 0.3% following a decline (revised) 1.4% the previous month.

Oil continues to fall and the dollar to strengthen

Oil prices have closed lower in New York lundisoir in the wake of the stock markets, despite the encouraging figures on manufacturing and sales of automobiles in the United States. On the New York Mercantile Exchange, a barrel of "light sweet crude" for delivery in November lost $ 1.59 from Friday's close, and accounted for 77.61 dollars.

On the currency markets, the dollar continued its rise against the euro, the euro falling by 1.46% to 1.3192 dollar.

Also note, the protest movement against the excesses of Wall Street gains momentum.The New York police said on Sunday that most of the more than 700 demonstrators arrested Saturday as they marched down the Brooklyn Bridge to protest against the excesses and other finance had been released. Further rallies are planned.

Yahoo! Alibaba in the crosshairs

Alibaba China Internet group would be "interested" in acquiring a large U.S. shareholder Yahoo! (2.73% to 13.53 dollars) and has been approached by private equity firms interested in mounting such an operation, said on Monday the Wall Street Journal. Yahoo! is the main shareholder in Alibaba, with 40.5% of its capital, but relations between the two companies are very tense for months.Alibaba has in the past tried to buy this participation, but the direction of Yahoo! there is still refused, partly because of the importance of the contribution for its own market capitalization. The group, which has dismissed its CEO, Carol Bartz, is valued around $ 17 billion in stock. Alibaba is not listed but the whole group is valued around $ 30 billion.

Intel (-3.35% to 20.62 dollars) will acquire Telmap, an Israeli company that designs software for mobile browsing. Details of the agreement were not disclosed, but Israeli media reported that the semiconductor giant would pay between 300 and 350 million dollars (224 euros 261 million).Telmap will become a 100% subsidiary of Intel, retaining its brand, its management and 210 employees.

For its part, Citigroup (-9.78% to 23.11 dollars) would be subject to an investigation by Japanese authorities for lack of information on financial products, according to Reuters. The Japanese Financial Services Agency seeks in particular to know if Citi did not breach disclosure requirements. It also attempts to determine whether the bank is not involved in laundering operations.

Also note, WellPoint (-4.53% to 62.32 dollars) has increased its budget share repurchases of $ 5 billion more.

Bernard Bigot, High Commissioner for Atomic Energy and alternative energy, draws lessons from the catastrophe of Fukushima.

The FIGARO. – Germany and its industry turning its back on nuclear power. Do you regret that choice?

Bernard BIGOT. – The German decision is final. The choice of Siemens, it makes sense: even a very large international company has no choice but to follow the policy direction of his home country. Yes, of course, we regret this shift: the nuclear returned to 20% in the German energy mix and it will therefore increase the use of fossil fuels to make up the loss. The need for electrical interconnections will also grow to increase import capacity, which will weigh even more on costs.

The cost of this decision has recently been estimated at 250 billion euros for Germany.What would happen if France were to make the same choice?

It is quite normal that the competent institutions are seeking to quantify the opportunity cost from the current nuclear power generation for everyone to measure the financial consequences of the choice that was made out of nuclear power in 2022. We must examine the assumptions, but the figure quoted seems a reasonable order of magnitude. As for France, whose nuclear is more than three times larger than the German fleet, I believe that at this stage, no figure can reasonably be argued, because alternative resources are not the same . The impact may be even heavier than the simple application of a rule of three.How much is an open question.

Is it possible however that the French nuclear production back?

Our country has decided to preserve its energy independence as much as possible, and nuclear power contributes significantly. In 2003, energy imports have cost 23 billion euros to France, or 10% of its export income, all economic sectors. In 2010, this figure rose to 48 billion, or 25% pay day loans. This year, we should surpass the 60 billion. Suffice to say that without nuclear energy costs explode in unprecedented proportions. This does not mean that we should give renewable energy: in the next five years, CEA proposes to double its budget and staffing in this area, respectively, to the tune of 300 million euros and 1,800 people.The government wants the CEA adopts renewables the same approach as for the nuclear namely stimulate research and encourage the emergence of powerful industrial sectors.

In addition to France and six months after the catastrophe of Fukushima, the world nuclear power is still flickering it?

Such an accident in a large industrial country known for its industrial skills was seen as a legitimate shock wave in the world. Today is the time for questions: what are the reasons for this catastrophe on the one hand, how to protect the other. Meanwhile, a barrel permanently installed above the $ 105, the differential change unfavorable to consumer countries and the strengthening of climatic requirements lead to the need to maintain nuclear.All countries are conducting security audits: complementary investments in facilities that should result in increase their robustness.

The first reports on the stress tests suggest they think that plants are safe?

Two points can be distinguished. First, the facility design: it shows a good resistance in most countries, which involve changes at the margin. However, the chain of exploitation, which covers both human organization that the reaction of the authorities, should be carefully checked to ensure that safety is ensured at all times. In Japan, it was deficient, and valuable time was lost: 100 m³ of water per hour, that is to say a quarter of a fire truck, would probably permit the early hours of to avoid radioactive releases into the air.

The main emerging countries could come to the bedside of the euro area. So says a source on Tuesday the Brazilian government, according to the Brics acronym for Brazil, Russia, India, China and South Africa – could increase their holdings of bonds denominated in euros.

These discussions are not yet at a "preliminary stage", says this source, who adds that this approach would not involve "the majority" of the reserves of these countries. The Brazilian newspaper Valor Economico understands that these purchases could be limited to the debt of Europe's most solid.

"To help the EU out of this situation"

A final decision could be taken at the meeting on September 22 finance ministers and central bankers of Brics in Washington bad credit unsecured personal loans.The Brazilian Finance Minister Guido Mantega, has already confirmed that the Brics discuss the debt crisis in the euro area, without giving details. "We will talk about what it takes to help the EU out of this situation," he said simply.

Meanwhile, Italy, whose rates have soared during bond, has denied media reports that she would have asked China to invest in debt. But markets want to believe this solution. THE EUROPEAN stock markets have closed well over sharp increases. And Wall Street is also displayed in the green end of the session.

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European debts continue to stopping Asian stock markets. On Monday, the Nikkei lost 2.24% to 8541.81 points, in the wake of Wall Street, which lost 2.69% last Friday. U.S. markets had increased while their losses after the announcement of the resignation of Jürgen Stark, chief economist of the ECB, on funds disagreements within the institution to resolve the debt crisis. The G7 finance held in Marseille this weekend has not reassured investors, promising a response "strong" and "coordinated" to the crisis but without specifying its strategy.

Moreover, the prospect of a default of Greece begins to be taken seriously by the markets. Including information from a German newspaper Der Spiegel, which said that Berlin was preparing for the possibility of bankruptcy of Athens, information denied by the Greek Minister of Finance.In this context, Greece has promised two billion euros in additional savings, without, for now, calm the markets.

Oil was also down sharply

Other Asian stock markets follow the downward trend of the Nikkei. The S & P / ASX 200 in Sydney lost 3.31% to 4055.90 points. The BSE Sensex of Bombay loose 1.62% to 16,593, 30 points and the FTSE Singapore Straits Times down 1.29% at 1450, 10 points. Note that the Stock Exchange in Seoul, Shanghai and Taipei are closed on Monday.

The oil also appears in sharp decline. In electronic trading in the morning, a barrel of "light sweet crude" for October delivery lost 1.23 dollars to 86.01 dollars per barrel of Brent North Sea crude for October delivery at $ 1.02 111 $ 75.

On the foreign exchange market, the euro fell to its lowest level in a decade against the yen.In Asian trade, the euro fell to 104.90 yen, the lowest since July 2001. It is then rise slightly and was worth 105.32 yen at about 3 am, but was down to its listing in New York Friday to 23 hours (105.91 yen). The euro was also down sharply vis-à-vis the dollar at 1.3594 dollars around 3 hours, against 1.3649 dollars on Friday to 23 hours.

At the opening of the New York Stock Exchange, the Dow Jones advance of 0.65% to 11,635 points and the Standard & Poor's 500 and Nasdaq 100 rise of 0.76%, respectively, to 1222 points and 0.81% to 2597 points. U.S. investors, it seems, was reassured, once last night, by the tone of "minutes" of the last monetary policy committee of the Fed. This report has indeed confirmed that the U.S. central bank did not rule to use new tools of monetary easing to support growth ever more threatened. A perspective that also prompted the European markets to rebound on Wednesday morning, when he had closed the previous day on a mixed note.Also in the interests of peace, the United States, President Barack Obama said on Tuesday that the U.S. economy had a "heart attack" she was recovering at a slow pace as he prepares to unveil a new stimulus package.

Meanwhile, the volume still low despite the likely return of holidays for most investors, however, reflect a cautious market that continues. The current rebound, often excessive, thus remain fragile, the sudden relapse is, at every moment possible. And the meeting this Wednesday is evident, in this regard, not without risks.

The employment figures highly anticipated

The private sector in the United States slowed its hiring in August, creating 91,000 jobs over the month, less than expected by analysts, according to figures released Wednesday by consulting firm HR ADP.These new jobs, slightly lower than in July (109,000, revised), are lower than analysts' forecasts, which projected 100,000.

The Chicago PMI index of industrial activity for the month of August, from 3:45 p.m., will also be closely monitored. Orders to industry for the month of July (1600) and the weekly oil inventories (16:30) conclude the list of publications of macroeconomic days.

On the corporate side, the American phone AT & T (0.57% to 29.79 dollars) pledged Wednesday to repatriate to the United States currently filled 5,000 jobs in its call centers overseas, If green light to the acquisition challenged T-Mobile, the U.S. subsidiary of Deutsche Telekom.These employees will be "well paid", assured the group in a statement, recalling that he was the only major U.S. telecom operators to accept unions in its stores.

Bank of America (0.99% to 8.20 dollars) is about to further reduce its scope of activity in the mortgage, by stopping the sale of mortgage loans through independent agents, said Wednesday the Wall Street Journal , citing people familiar with the matter.

Hewlett-Packard (0.81% to 26.26 dollars) will temporarily restart production of its TouchPad Tablet, whose sales soared since the U.S. computer giant announced mid-August that he would cease to manufacture. HP announced on August 18 a sudden change in its strategy, through the cessation of production of its new tablet and its smartphones using the operating system of Palm webOS.HP also plans to separate its activities from production computers to refocus on software.

Like the Asian stock markets, although directed this morning with the exception of the financial center of Shanghai, the Cac 40 rose sharply opens on Monday. After being awarded 1.73% at the opening, following the rebound in U.S. indices Friday, the benchmark index in Paris was still moving from 1.59% to 3136.59 points in mid-session. Enough to clear the heavy losses the last two sessions.

More hesitant, other European indices begin their week on their side so volatile. Germany's DAX climbed 1.28% in mid-session after falling slightly (-0.17%) in the morning. Even the Spanish Ibex is up 1.93% after plunging by almost as much this morning.Note that the London Stock Exchange will remain closed on Monday due to holiday.

Friday, after a negative early trading, Wall Street has ended the session on gains of 1.2% for the Dow and the Nasdaq 2.5%, investors focusing on positive ads during the next meeting of the Federal Reserve in September, Ben Bernanke hinted at the conference of Jackson Hole. The anticipation of a further intervention by the Fed puts the dollar under pressure against a basket of currencies: the dollar is trading at 1.4511 dollar per euro, 1.4490 against Friday night.

And always in the context of the general economic meeting in Jackson Hole's new Executive Director of the IMF, Christine Lagarde, has urged this weekend to recapitalize banks. She said that the European institutions "need of urgent recapitalization."The former Minister of Economy and Finance believes that these measures are the "key to cut the chain of contagion." So new fears for the banking industry, already largely weakened during the summer.

Pending on the details of the background of aid to Greece In Greece, aid modalities are not yet fastened. Negotiations were slowed by the requirements of Finland and the new challenges of Athens, whose stock rebounded strongly on Monday, however, and accounted for up to 9% increase on mid-term, on the bottom of the side of mergers expected Greek banks, in the early afternoon.

In addition, investors seemed to adhere to about Laurence Parisot.And referring to the financial crisis, the president of the employers' association (MEDEF) estimates for its part, that "if Europe were attacked, not because it is weak but because it is strong, and if it is envied, because it is enviable, "In an interview with Le Figaro, the boss of the bosses denounced a U.S. plot against the euro area.

Irene reduced cost

Other news of the weekend: the passage of Hurricane Irene passed through New York without drama. He also was demoted to a tropical depression. U.S. markets should open smoothly and Monday. Hurricane Irene would have between 500 million and one billion dollars in damage in the Caribbean and the United States, according to catastrophe modeling firm EQECAT.A figure below the most pessimistic forecasts considered before the hurricane.

The price of Brent was down, refineries and oil terminals on the East Coast of the United States seem not to have suffered major damage, easing fears of a supply disruption. In addition, Libya resumes oil exports within a month, according to the spokesman of the Arabian Gulf Oil Company (Agoco), controlled by the rebels low rates payday advance. Crude oil production will resume in mid-September on two deposits in the country. A barrel of "light sweet crude" for delivery in October takes the field, to 85.46 dollars per barrel of Brent North Sea crude for October delivery stabilizes at 110.8 dollars.

Still on macroeconomic markets keep eyes turned to the other side of the Atlantic.They will learn on Monday of income and household consumption in the United States in July (1430) and promises of home sales for the same month (16.00).

The bank bounce despite the warning Lagarde

As for values, on the eve of the biannual publication of trucks from the coast (Bo uygues, Carrefour, L'Oreal, Vinci …) in mid-session, one drop was to lament among the 40 largest-cap the Paris, that of Danone (-0.34% to 45.58 euros). In addition, about Christine Lagarde did not prevent banking stocks to rebound. A technical rebound is sustainable, while the sector was the most attacked in recent weeks. Societe Generale (2.02% to 21.76%) followed by Natixis (2.08% to 2.74 euros) and Credit Agricole (0.90% to 6.47 euros) and Axa (1.27% to 10.36 euros).Finally, BNP Paribas up the rear with a more moderate increase of 1.10% to 33.93 euros.

In addition, Ingenico (1.43% to 27.26 euros) announced that it had repurchased TNET, an Italian company specializing in payment terminals, for an amount that was not disclosed. According to Ingenico, TNET manages an installed base of 45,000 terminals in Italy.

APRR observe the re-opening until September 9 of the OPR launched by Eiffage (0.95% to 30.97 euros) and Macquarie.The toll road was also noted Friday that the evolution of traffic early in the second half was mixed for light vehicles, but remained well oriented for heavy vehicles.

In addition, ING has lowered its board to maintain, against purchase, the title Arkema (0.91% to 50.38 euros) and reduced its price target on the value to 55 euros (as against 85 euros).

Canal + (0.67% to 4.37 euros) could push his plans for the IPO. While the ACC has lost nearly 20% of its value during the summer, analysts are skeptical of an imminent public offerings of media group, reports Les Echos. The listing of the 20% held by Lagardère has already been de-programmed, it could eventually sell its stake in Vivendi, the majority shareholder.

For its part Orange (France Telecom: + 1.06%, to 12.88 euros) would be in conflict with the American Cogent.The U.S. operator has, according to La Tribune, filed a complaint against his French counterpart to the competition authority for "abuse of dominant position." Orange is accused of preventing users from accessing the site MegaUpload. The conflict dates back to January so that Orange had decided to grant the account drop traffic from Cogent.

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It is a small revolution for the station and its customers: under a decree published this summer in a discreet and identified by Challenges.fr, the railway company could now set its prices much more freely. Gone are the peak and normal periods, the timing was officially recorded in advance and who presided over the setting of tariffs.

"The decree allows to adjust the price cap to the station for the gradual opening to competition of the railway market," says the text. Clearly, to boost the attractiveness and profitability of the public entity within the opening to competition of the European network, SNCF should be able to offer its customers a range of rates much larger, developed based on supply and demand.

Rate increases on the crowded trains

The gain to consumers is mixed.On some busy routes, these new capabilities would enable the public body to go beyond the current full price of the second class in rush hour cheap payday advance. Holidaymakers taking TGV lines busy for example will be expected to pay more. However, for trains shunned by customers, the SNCF would be allowed to go below rates currently charged to attract new passengers.

Such liberalization was requested by the SNCF to the government at the end of last year, in return for the introduction of a tax to finance inter-deficient lines. Neither station nor the government have so far expressed on the subject.Signatory to the decree, the Minister of Transport, Thierry Mariani, was at the time held that freedom of the SNCF tariff should remain regulated, "in that competition does not really exist."

According to Challenges, consumer groups such as FNAUT will be formally consulted before the application of the decree, "probably in the fall."

What will the television of the future? This is the battle that was played in early August between the Ministry of Industry and the Communications. The Ministry of Eric Besson argued for the adoption of a new standard for DTT broadcasting (the DVBT-2). That of Frédéric Mitterrand preferred delay. Élysée and Matignon has arbitrated in favor of Eric Besson. Result, 9 August, the French government notified Brussels that it reserved the right to establish a new standard for DTT broadcasting, as revealed by the Tribune. The government does not specify the date of service, but it will be theoretically possible on 1 December 2011 with the termination of analog TV. The issue is quite simple. With technological advances in transportation and compression of images, it should be possible to make a lot of space on the radio frequencies (up to 70%).

With current technology, there is room for six new HD channels. Three lines are planned for the bonus of Canal +, TF1 and M6, and three others could be attributed to competitors. With the new standard DVBT-2, it will be possible to disseminate, not six but ten. The problem is that it was not until late 2013 or early 2014 for manufacturers LG, Sony, Samsung … sell TVs with standard DVBT-2. The French who are equipped with new TVs from 2005 to 2011 to receive the TNT are not ready to change to accommodate new channels payday loan no faxing.

Reasoned opinion on September 20

This equation is complicated by the question of the future media landscape and the allocation of bonus channels. But Michel Boyon, the president of CSA, must make a report on the subject to François Fillon, late August or early September. Michel Boyon has several solutions.

The first is to allow the launch of three bonus channels (Canal 20, Paris Première and LCI) in the current standard from 1 December 2012. The second is to allow the launch of these channels but with the new standard. Consequently, many channels exist but would be seen by any viewer, because there will be no television adapted. The third is to freeze the PAF with 19 free channels until 2014, when the arrival of new TVs and a full stop advertising on France Televisions. This would suit TF1 and M6, which argued for a break. But Canal Plus, who wants to launch its free channel Canal 20 in late 2011, could attack the decision to the State Council. It is Brussels that could mediate the dilemma. On 20 September the Commission will issue a reasoned opinion, or it's likely that it opposes these bonus channels.

The deposit Aldous Major South discovered early August in the North Sea is higher than expected. It could be one of the ten largest ever found in the waters of the Scandinavian country said on Tuesday the Norwegian oil company Statoil. August 8, the group had evaluated the capabilities of this new pool of 200 to 400 million barrels of oil equivalent (boe). Today, the giant of black gold confirms Aldous Major South "communicates" with the deposit Avaldsnes. Together they form a reservoir could contain between 500 million and 1.2 billion barrels of extractable oil equivalent. "Norway has not made a similar discovery of oil since the mid-1980s," says Tim Dodson, a senior official with Statoil.Further drilling will now be held to determine whether Aldous / Avaldsnes also communicates with the reservoir Aldous Major North.

This is great news for the Norwegian continental shelf. As a result of declining reserves and the absence of findings sufficient to replace the volumes extracted, the Scandinavian country's oil production has been declining since the peak in 2001 cash advance to savings account. It is now significantly lower than 2 million barrels per day (bpd), against 3 million a decade ago.

But the oil industry is the backbone of the Norwegian economy. The oil is a state monopoly, managed on a sustainable development perspective.

Boost production

In 2006, according to the Norwegian Ministry of Petroleum and Energy, the oil sector accounted for 26% of the value added of the country.The same year, Norway ranked fifth in the world ranking of Petroleum Exporting Countries and the tenth in that of oil-producing countries. This discovery is very good news for Norway, but also for farmers who had to manage the decrease in production.

The deposit Aldous Major South is owned 40% by Statoil, which shares ownership with the state-owned Norwegian Petoro (30%), another Norwegian Det norske oljeselskap (20%), and Swedish Lundin (10% ). The information was applauded by investors: Det norske oljeselskap action jumped from 21% to the opening of the Oslo Stock Exchange and that of Statoil 1.9%, while Lundin clinching 6.5 % in Stockholm.