The main emerging countries could come to the bedside of the euro area. So says a source on Tuesday the Brazilian government, according to the Brics acronym for Brazil, Russia, India, China and South Africa – could increase their holdings of bonds denominated in euros.

These discussions are not yet at a "preliminary stage", says this source, who adds that this approach would not involve "the majority" of the reserves of these countries. The Brazilian newspaper Valor Economico understands that these purchases could be limited to the debt of Europe's most solid.

"To help the EU out of this situation"

A final decision could be taken at the meeting on September 22 finance ministers and central bankers of Brics in Washington bad credit unsecured personal loans.The Brazilian Finance Minister Guido Mantega, has already confirmed that the Brics discuss the debt crisis in the euro area, without giving details. "We will talk about what it takes to help the EU out of this situation," he said simply.

Meanwhile, Italy, whose rates have soared during bond, has denied media reports that she would have asked China to invest in debt. But markets want to believe this solution. THE EUROPEAN stock markets have closed well over sharp increases. And Wall Street is also displayed in the green end of the session.

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It's great oral reentry. Denis Hennequin, the controls of Accor since the ouster of Gilles Pelisson in January, will unveil early next week its strategy to revitalize the hotel group. It will present its first new priorities for employees at headquarters Monday and Tuesday to investors and financial analysts.

His method and revenues to improve the performance of Accor are particularly expected that the share price has lost more than 30% since the beginning of the year, in a very difficult indeed. "We should have a clearer view on marketing initiatives, brand repositioning and expansion plans, hoping Exane analysts in a note published this week.Their impact will probably do not feel immediately, but a better brand strategy could lead to a better average income in both years, as if Holiday Inn has reopened. "

Accor should provide a detailed annual forecast for the year. In a context of great tension on the purchasing power, investors also hope that the group will provide guidance on trends for next year.

But the most anticipated the evolution of the brand portfolio, a question that Denis Hennequin, who spent his career at McDonald's, has always considered a priority. Reportedly, the CEO of Accor is expected to announce its intention to make Ibis spearhead the group's development in economy hotels. Ibis brand is already the highest contributor to the results of Accor.Denis Hennequin wants to further exploit its strengths in the imposing new on land now occupied by All Seasons and Etap Hotel. Ibis would be broken down into three "versions": Ibis, corresponding to the current Ibis, standard hotels, all in the same vein Ibis Styles, corresponding to the current All Seasons hotels, which would then be renamed; Ibis Budget, instead the current Etap Hotel. New logos would be launched with a pillow and different colors according to the formulas (red, green or blue). lnterrogée yesterday, the management of Accor declined to comment.

In the 2010 annual report of the group, Denis Hennequin felt the need to strengthen the brands so that they emit more personality. "They will be more aggressive in their communication, in their boldest and most innovative design in their service offerings," he writes.He continued: "Our priority is to strengthen their DNA. Ibis is a good example. It is not only the first contributor to the results of Accor, but also a nugget: in a market dominated by the economic basis of price, it has more soul and warmth that all clients recognize him. This is all the difference. "In late January, Ibis opened its 900th hotel in the world, in Tangier in Morocco.

"The Big Mac of Accor"

Launched in 1974 in Bordeaux, the chain now operates in fifty countries. It has opened 44 schools last year and provides 10,000 new rooms per year by 2015.In addition to providing accommodation at an affordable price, it offers the opportunity to purchase snacks and drinks 24 hours 24, a breakfast from 4:00 am to noon and to use an Internet space.

In late February, presenting the results of the exercise, Denis Hennequin was ruled IBIS takes to become a world reference. "Ibis is a bit of the Big Mac Accor, a jewel in a market economy. This is a brand that works everywhere, "he was delighted, much more critical of other brands. After the Big Mac index, he said he would see an "Index Ibis" to the extent of the global economy hotels. Walking is engaged …

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Despite the announcement of a sluggish growth for the euro area, the Paris Bourse on course. After being shoved in the afternoon, following the announcement of lower growth expectations than expected for the euro area, the CAC 40 has finally completed the session in the green, slightly below 3100 points.

After increasing by 0.63% in mid day, the CAC 40 dropped 0.9% in the afternoon, in response to the correction of growth forecasts for the euro area European Central Bank (ECB) . But late in the session, the index gradually returned in the green, gleaning 0.41% to 3085.83 points. On other European financial centers, the London Stock Exchange finished the session up, the FTSE-100 index took 0.41% to 3085.83 points. The Frankfurt Stock Exchange is on his side remained more hesitant, the Dax closed at balance, 5408.46 points (0.05%).

Not surprisingly, the ECB rate remained at current levels, at 1.5%. But the European Central Bank has revised downwards its growth forecast Thursday for the euro area, and taking note of the recent negative developments in the economy and the mood in financial markets. The ECB now sees growth of 1.6% in 2011 for the euro area. However in June it had the opposite raised its forecast to 1.9%. For 2012 it expects growth of 1.3% against 1.7% previously. Inflation expectations remain unchanged at 2.6% this year and 1.7% next year.

The U.S. employment under the microscope

United States, several indicators of the health of the economy fell. Among them, the weekly jobless claims, which rose during the week to September 3, at 414,000 against 412,000 (revised) the previous week.The trade deficit for its part, declined significantly in July to $ 44.8 billion after two consecutive months above 50 billion, with an unexpected surge in exports. In addition, U.S. inventories of crude oil fell more than expected last week, revealed the U.S. Agency for Energy Information (EIA). They fell 3.96 million barrels to over 353 million, while economists had forecast a decline of 1.9 million barrels.

Two discourses are also highly expected on Thursday, those of Ben Bernanke and Barack Obama. The Fed chief will speak at around 19 am, French time, the Economic Club of Minnesota. Investors await details about how the Fed intends to support the economy.This intervention will follow the publication yesterday of its Beige Book, which again reported a moderate growth. For his part, Bush will speak on Congress to 1 am, French time, on employment and growth. It should detail a plan for employment that would reach $ 300 billion, raised yesterday by the U.S. media.

In France, growth in employment has slowed

In France, INSEE announced that the dealer paid employment decelerated in the second quarter.Principally market sectors have created a total of 33,300 jobs over the period April to June, from 78,300 in the first three months of the year, an increase of 0.2% against 0.5% the previous quarter.

The trade deficit widened further in July, reaching 6.46 billion euros in seasonally adjusted data, weighed down by a rebound in imports, Customs officials said Thursday.

Moreover, according to the OECD, economic growth in developed countries could slow sharply, see stalling in the second half and central banks must be prepared to ease monetary policy by lowering interest rates or intervening on markets.The Organization for Economic Cooperation and Development predicts that growth in the G7 should not exceed 1.6% annualized in the third quarter and is expected to fall to 0.2% over the last three months of year. In France, activity is expected to increase only 0.9% and 0.4% annualized, against 1.8% and 1.9% previously expected.

On the currency side, the euro continues to widen its losses: the European currency fell to 1.3945 dollars, its lowest level since July 12.Oil, he, rising as a result of the prolonged interruption of production in the Gulf of Mexico due to tropical storm: a barrel of "light sweet crude" for delivery in October gained 41 cents to 89.75 dollars a barrel of Brent North Sea crude for October delivery takes 18 cents to 115.98 dollars in morning trading.

Values ​​to follow on Thursday

• Banking

Stress tests imposed on European banks have made "transparency and clarity" on the strength of their balance sheets, said Wednesday night a Treasury official in the United States.

Banks react well. Among the largest increases in Société Générale took CAC 3.72% (at 20.01 euros), BNP Paribas 4.49% (at 33.06 euros) Crédit Agricole 3.06% (at 5.92 euros).Natixis took the head of the CAC 40 (4.77% to 2.65 euros).

• Areva (-0.20% to 20.74 euros)

The French nuclear group Areva said Thursday was ready to process the spent fuel still present on the site of Fukushima and propose to the Japanese government and the company Tepco lasting solutions to manage the post accident.

• Gemalto (5.46% to 35.43 euros)

The title leads increases the SBF 120, the group is in the midst of "road show", between August 26 and September 15, analysts point out. The action bounces also important on a technical device, which accentuates the rise in the stock, analysts note charts.Since August 25, the title was up over 13%.

• EADS (-0.85% to 21.69 euros)

The group is ready to dip deep into a war chest of $ 16 billion (11.3 billion euros) to finance its expansion in the U.S. and is in preliminary discussions with several potential targets, said Wednesday its chief executive for North America.In addition, the European missile manufacturer MBDA, in part by EADS, would be forced to reduce its workforce by 400 jobs by 2015, according to La Tribune.

Airbus, a subsidiary of EADS, is also considering a third increase its production capacity in one of its scenarios for 2018 to meet demand, the success of the A320 Neo scarce slots delivery before 2020, The Tribune reported Thursday.

• TF1 (0.34% to 10.38 euros) and EuropaCorp (-0.91% to 3.90 euros)

The two groups announced Wednesday the signing of a Framework Agreement for development to produce the series in English for television.

• Ipsos: -2.20% to 26.90 euros

The group has launched a capital increase in cash of approximately 200 million euros to finance the purchase of Synovate.

• GDF Suez: + 0.32% to 20.55 euros

The group will transfer to the Italian ENI participation of 10.4% in gas fields in the North Sea to pay off debt, reported Thursday Les Echos.

• Technip: + 1.73% to 67.03 euros

In consortium with National Petroleum Construction Company (NPCC), the group won a contract worth about $ 500 million for engineering, procurement and construction of the project Satah Full Field Development, a field located 200 km northwest of Abu Dhabi (UAE).

• Sanofi: -0.54% to 49.65 euros

Genzyme, the biotechnology laboratory of the U.S. bought by the French group, was unable to deliver its drug Fabrazyme in August, although it promised to doctors and patients to meet this deadline.U.S. regulators have made public Wednesday letters from Genzyme dated August 26 and 25 where the laboratory apologizes to its customers and for people with Fabry disease, a rare genetic disease, for "any confusion and disturbance "caused by the delay.

• France Telecom: + 0.37% to 12.19 euros, Vivendi: -1.06% to 15.89 euros

The new tax passed by the government as part of the new austerity plan should give priority, penalize these two groups, according to Les Echos. France Telecom should be paid to these measures between 300 and 500 million. Vivendi would see him, his taxes increased from 250 to 400 million.

Next recommendation goes to Credit Suisse under-performance against neutral Ipsen (0.28% to 23.02 euros). Societe Generale goes with the purchase of Biomerieux (2.09% to 71.40 euros).

Caution on Asian stock markets Friday. And for good reason, investors are waiting with some anxiety the president's speech to the U.S. central bank, Ben Bernanke, the outlook for the U.S. economy. The markets had a first look Thursday with the increase in weekly jobless claims in the United States. They are very careful before publication at 14:30 (French time) the second estimate of GDP for the second quarter could be revised down by 0.2 point to 1.1%.

Meanwhile, the Asian financial centers are clearly hesitant and have not adopted the same direction. Thus, while the Nikkei in Tokyo Stock Exchange gleans some points (0.13%) to 8783.99 points, retreating Chinese stock markets: the Hang Seng in Hong Kong was down 0.21% to 19,710.10 points and the Shanghai CSI 300 lost 0.89% to 2877.99 points.

Japanese Prime Minister resigns

Also in Japan, criticized for his hesitation and awkwardness to the disaster caused by the earthquake and tsunami of March 11, Prime Minister of Japan, Naoto Kan, has resigned as chairman of the Democratic Party of Japan, according to media Japanese instant payday loan lenders. And therefore of his duties as head of government.

On the macroeconomic front, the consumer prices in Japan rose 0.1% in July after a revised 0.2% decline in June.Analysts on average expected a further decline of 0.1%.

On the other Asian financial centers, the trend is mixed if the Taiwan TAIEX gains 0.40% at 7440.37 points, the Kospi in Seoul was up 0.47% to 1772.80 points, the BSE Sensex 30 advance 0 , 12% to 16,165.70 points, the S & P / ASX 200 was down 0.28% to 4200.90 points and the FTSE Straits Times lost 0.71% to 2746.10 points.

Oil not very active

Oil prices were mixed Friday morning during electronic trading in Asia, in a sluggish market, before the highly anticipated speech of the head of the U.S. central bank (Fed). In morning trading, a barrel of "light sweet crude" for delivery in October gave 10 cents to 85.20 dollars per barrel of Brent North Sea crude for October delivery took 19 cents to 110.81 dollars.

The CAC 40 is risky there twice this month. He was immediately returned. The threshold of 3000 points, as seen on the Paris market was down on Thursday 11 and Friday, August 19. On Monday morning, the Paris index recurred, opening down 0.85% to 2989.60 points. But again, it started to rise immediately after slipping below 3000, and closed on Monday evening at 3051.36 points (1.14%), having flown over 3100 points During the session this afternoon.

The level of 3000 points may well not be a technical threshold (it does not automatically trigger a sell order or purchase), it still plays a role of "support" on which the market arises before rebounding .Daniel Gravier, Head of Sales Trading at XTB France, believes that "this psychological level is transcribed in the courts and thus returns to a technical threshold."

The cross downward psychological sounded an alarm in markets which do not have a habit of getting carried away by their feelings. Professional traders define their purpose of orders passages through complex mathematical calculations, generated by high-powered software that constantly scan the share price indices, securities, commodities and all that is listed in order to predict the best time to invest or sell. And to build the software, the banks are recruiting the cream of engineers. But in this world of numbers, there is also a psychological dimension.So, see the CAC 40 fell below 3,000 points spurred the market to recover.

"This is a symbolic level, for its part says Harry Sebag, an analyst at Saxo Bank. In times of great nervousness, while visibility is poor, investors cling to benchmarks in the short term instant credit report. It's an excuse to reposition itself for purchase. This morning, we felt that the markets began to rebound because the shares had suffered a significant discount. " And hope for regime change in Libya was a good news for oil companies operating in the country, making a breath of excitement to the Paris Bourse.

"Safeguards" but also to accelerate the panic

"These thresholds are safeguards on which the market rebounds," says Harry Sebag. But the psychological effects of contracts may jégalement ouer a role accelerator panic attacks.The violent stalls indices observed recently on global stock markets have shown. In Paris the CAC 40 fell by 32.4% since July 1, affected by short-term concerns (the debt crisis in the euro zone, bad macroeconomic indicators in the U.S. and deteriorating debt rating for American Standard & Poor's), but not only. "In late July, the market downturn downward was rational, said Jean-Louis Mourier, an analyst at Aurel BCG. However, the extent of movement and the high volatility experienced by markets in recent days show an overreaction. "

The index in Paris he could sink even lower? The scenario is possible if the disappointing macroeconomic indicators continue to grow and corporate earnings in the third quarter does not reassure investors, said Harry Sebag.Saxo Bank analyst would watch while the threshold indicated by the software, around 2850 points or even 2500 points. "But I hope we will not get to that," he adds.

The advertising slogan 'type' Baidu ', and you will know "has been transformed by the Internet in China' type 'Baidu' and you spend money." China Central Television has attacked the advertising practices of the search engine in a program aired earlier this week on the economic chain CCTV2. The show has accused Baidu, which accounts for nearly ¾ of the market for Internet search in the country, selling fake tickets, which have been losing money for users.

"Baidu is clearly not able to solve this problem by demonstrating self-discipline. The primary motivation of this company is to make profits, "said Wu Yue, the presenter of the program. "If there is no law or regulation in place to limit this, it is difficult to improve the situation at the base," she said.

Questionable advertising practices

This is not the first time that the official media attack the Chinese firm. State television has already Baidu suspected to force the big companies who wanted to appear at the top of the sponsored links when searching on the Internet, to pay large sums of money daily. However, this new attack is much more powerful, because it affects the credibility of the brand name Baidu. People's Daily, the official newspaper of the Chinese Communist Party, he also criticized the company in an editorial, arguing that the search engine could be abandoned by users if it focuses only on its short-term profits. "It's time for Baidu to shoulder social responsibility," says the editorial quick payday loans.

Caught in a wave of criticism, Baidu had formally apologized at a news conference Friday.Wang Zheng, vice president of sales for the company apologized to the "users victims of fraudulent information," adding that the company will strive to better filter the information that is illegal.

One way to take control of the Internet?

The scandal coincides with the launch of the CCTV's own search engine and auction of its annual advertising screens, which has led some observers to think that this is a way for the giant Chinese television discredit a formidable competitor.

In addition, the role of Communist propaganda is important for the media in Beijing, and the campaign against Baidu could be a prelude to the implementation of measures designed to "rectify" the politically lcorrect Internet, somewhat chaotic.In recent years, the Chinese government has more and more difficult to control what is said by the Chinese blogs.

"The main players in the Chinese Internet, like Sina, Youku, Tencent and Alibaba, should consider whether the target of the campaign of CCTV, is Baidu," said Bill Bishop in his blog, an investor based in Beijing. "There may be other firms involved", he says it.

The company Baidu is one of the largest global Internet values, with a capitalization of $ 48 billion (33.6 billion euros). Its shares have lost more than 14% from Monday to Thursday on the Nasdaq, the index dominated by technology of the New York Stock Exchange.

The deposit Aldous Major South discovered early August in the North Sea is higher than expected. It could be one of the ten largest ever found in the waters of the Scandinavian country said on Tuesday the Norwegian oil company Statoil. August 8, the group had evaluated the capabilities of this new pool of 200 to 400 million barrels of oil equivalent (boe). Today, the giant of black gold confirms Aldous Major South "communicates" with the deposit Avaldsnes. Together they form a reservoir could contain between 500 million and 1.2 billion barrels of extractable oil equivalent. "Norway has not made a similar discovery of oil since the mid-1980s," says Tim Dodson, a senior official with Statoil.Further drilling will now be held to determine whether Aldous / Avaldsnes also communicates with the reservoir Aldous Major North.

This is great news for the Norwegian continental shelf. As a result of declining reserves and the absence of findings sufficient to replace the volumes extracted, the Scandinavian country's oil production has been declining since the peak in 2001 cash advance to savings account. It is now significantly lower than 2 million barrels per day (bpd), against 3 million a decade ago.

But the oil industry is the backbone of the Norwegian economy. The oil is a state monopoly, managed on a sustainable development perspective.

Boost production

In 2006, according to the Norwegian Ministry of Petroleum and Energy, the oil sector accounted for 26% of the value added of the country.The same year, Norway ranked fifth in the world ranking of Petroleum Exporting Countries and the tenth in that of oil-producing countries. This discovery is very good news for Norway, but also for farmers who had to manage the decrease in production.

The deposit Aldous Major South is owned 40% by Statoil, which shares ownership with the state-owned Norwegian Petoro (30%), another Norwegian Det norske oljeselskap (20%), and Swedish Lundin (10% ). The information was applauded by investors: Det norske oljeselskap action jumped from 21% to the opening of the Oslo Stock Exchange and that of Statoil 1.9%, while Lundin clinching 6.5 % in Stockholm.

Cyprus is on the brink both economically and politically. Many speculate that the country, which joined the euro in 2008 to become the fourth of the area to apply for financial support.

The situation worsened with the explosion on July 11 last of a shipment of arms on a naval base. The tragedy left 13 dead and destroyed the main power plant on the island that produced 60% of its electricity. Since the disaster, Cyprus is facing a government crisis. Daily demonstrations demanding the resignation of President Demetris Christofias. To calm discontent, the latter requested the July 28 resignation of the government to conduct a reshuffle.

In addition, the economy ends up weaker than ever. The rating agency Moody's has revised its forecast for GDP growth of 1.5% this year and 2.5% in 2012 down after the explosion.It provides stability in 2011 and a 1% growth in 2012. In addition to the cost of rebuilding the plant and import of electricity in the interval – valued at over one billion euros – daily cuts disrupt an economy already weakened by the crisis. As a result, Standard & Poor's and Moody's both lowered the rating last week in Cyprus due to budgetary concerns of the country.

The banks are the Achilles heel of the Cypriots. Bank of Cyprus, the largest financial institution on the island, called earlier this week the government in Nicosia to take prompt action to prevent the country does need a financial rescue plan. "Unless we act, we risk the ability of the state to refinance and the consequences will be immediate and serious," the bank said in a statement.

The deficit is widening

Especially since the official debt of Cyprus – which accounts for about 61% of GDP – may actually be higher according to some experts. End of 2010, the agency Stock Watch estimates that the debt was around Cyprus 105% of GDP, if we include the debt of social security funds. Enough to feed all the speculation? The spokesman of the Commissioner of Financial Services, Chantal Hughes said Tuesday he was "no question of an assistance plan" because the country is "determined to do what is necessary in terms of fiscal consolidation" . However, the deficit in the first half widened sharply, reaching 3.5% of GDP against 1.9% a year earlier.

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Bernard Tapie cases still contain some gray areas. According to a survey completed by Rue89 Charlie Hebdo, the businessman would have sought to avoid tax by transferring some of its assets in Belgium.

This operation was performed twice. In October 2010 first of all, Bernard Tapie in Belgium created a company called "GBT Holding" has, according to Rue89, a capital of only 20,000 euros. Evidenced by a deed recorded in the registry of Brussels and whose site has obtained a copy.

Two months later, the businessman makes a capital increase of the holding company by transferring 60,999 shares of Groupe Bernard Tapie (GBT) headquartered in France, worth over 215 million euros. A discreet way to transfer his assets abroad, in a country where taxation is more advantageous.Rue89 is also the same period, Bernard Tapie assured the Socialist deputy Jerome Cahuzac he only had that 100 to 120 million euros of assets …

Liquidation of debts

This is not the only mounted by the businessman to evade taxes. By the 1990s, Bernard Tapie would indeed be served in another company, called Superior Ventures Limited, to conceal large sums of money to the accountant in charge of liquidating its debts, revealed this week Chained Duck payday loans. Bernard Tapie's lawyer denies the very existence of this company. For its part, the satirical newspaper, without citing sources, provides an extract of transfer slip from Superior Ltd Venture.

Subsidiary of a company established in Malaysia and half owned by Bernard Tapie and half by Andre Guelfi, businessman otamment sentenced in connection with the Elf affair for misuse of corporate assets, Superior Ventures Limited cashed including revenues his musical performances – 120,000 euros copyright for singing "Beautiful Life" on an album of Doc Gyneco – and advertising – 250,000 euros for the campaign to stamp shops Log -.

With the Superior Ventures Limited, Bernard Tapie had also received 12,000 euros per month in wages between 1997 and 2000. According to the accountant questioned by the satirical newspaper, the company would never enter the perimeter of liquidation of debts of Bernard Tapie.

• Why raising the ceiling of the U.S. debt is it so urgent?

The race against Barack Obama committed by a deadline, a week today. Established by Congress to 14.294 billion dollars, the upper limit of U.S. debt has been reached in mid-May and, according to its own calculations, the Treasury will no longer meet its obligations vis-à-vis its creditors on Aug. 2. It will no longer pay its bills or not the officials. And two days later, on August 4, it must be replaced for 87 billion of bonds maturing.

• What would happen in the absence of agreement?

The United States currently receive the highest rating (triple A) to the three major rating agencies, allowing them to borrow at market interest rates particularly advantageous. They would automatically degraded.Standard & Poor's and Moody's warned them in July: the risk of default will result in a sanction. The interest charged by investors to lend to the United States would go up instantly. The Democrats do not hesitate to the argument.

China, the first holder of U.S. Treasuries with 1.16 trillion dollars in May, also has a strong appeal for Washington to protect its interests. "We hope the U.S. government will take concrete measures to build confidence in international financial markets," said Chinese foreign exchange administration.

Deterioration of the debt of the United States when Europe is in turmoil, subject to the constant pressure of these rating agencies, would inevitably have consequences on chain U.S. and international financial institutions, which must be able to pledge AAA-rated assets to get themselves ready. The credibility of the country abroad would be tainted, as well as the presidency of Barack Obama. All this would jeopardize U.S. economic activity – and, by implication, the world. Already, the earthquake in Japan penalizes industry, unemployment remains high and the Conference Board provides a "slow growth". A default could dramatically worsen things.

• What is blocking the negotiations?