Pinterest, the new star of Web 2.0
This is the new sensation of the Web. Pinterest is a social network dedicated to the passions of its users. Launched just two years ago in California, the service meets today nearly 12 million unique visitors per month according to Comscore. He topped the 10 million users faster than any independent site before him. This performance earned him today to have the attention of technophiles warned, brands and websites.
Atypical among rising stars in the Web, they are housewives, brides and others have cross stitch who rushed on the first Pinterest. Its advantage: a simple and aesthetic. Its members "pin on" a click of fashion images, decorating and cooking, gleaned from the Web, on a "virtual corkboard". Clicking on the picture, the user is returned to the original site. These collections can be shared with other users who sign up as a Twitter following. In short, the Twitter blog simplified by reducing the notes to short messages of 140 characters and Twitter today Pinterest simplifies by replacing the text and images.
The founders of Pinterest, Ben Silberman, Evan Sharp and Paul Sciarra, is "to connect the world through the objects they find interesting." While services like Facebook play on social ties between people, the founders of Pinterest believe that "a book, a toy or a recipe may be a common bond between two people." The two services are complementary, Pinterest offering content to share with relations built on Facebook paydayloans. Since the launch of an application for Facebook in January, Pinterest saw its daily audience from Facebook to rise by 60%.
15.8 minutes per day
Above all, playing the card of interests, Pinterest wowed an audience engaged and quality. A study by the agency Modea, two thirds of users are women. 28% of members belong to a household whose annual income exceeds $ 100,000. They spend an average of 15.8 minutes per day on Pinterest, is already more than Facebook (12.1 minutes).
For brands, this is a gold mine. Overseas, more than a hundred have created a page on Pinterest. They will present fashion collections (Gap), recipe ideas depending on the season (Whole Foods) or albums more unexpected, like the collection of "literary tattoos" assembled by the publisher Random House. In referring to commercial sites, collected images generate sales and, potentially, affiliate income for Pinterest. This is the strategy already chosen by the competitor Pinterest, TheFancy.com.
Revenue side, there is no urgency for Pinterest which raised $ 27 million in October 2011, bringing to $ 37.5 million in funds raised since its inception. These rounds were an opportunity to enter the capital of eminent members of the "PayPal mafia" like Max Levchin, the cofounder of the online payment service, and Kevin Hartz, one of its investors.