Buyers are decidedly paradoxical. When asked about what they expect stores tomorrow, they respond primarily to 34%, they want an organization to save time and choose more quickly. According to the survey ViaVoice-Equipmag conducted among 1010 people, then they are 27% expect more user-friendly spaces, especially with those fashion shops incorporating these bars or cafes with a small library …). They seem torn between the quest for efficiency (less time lost in the shops) and the willingness to spend a pleasant and friendly.

The host and the board

Without hesitation, the respondents clearly prefer the home, advice and human contact for 62% of them as the main element that encourages them to buy magazine.Again, we find this search of human qualities in an age where technological progress is often accompanied by dehumanizing Fast Cash Without a hassle. Followed far behind the presentation of products (26%), failure to see the news (24%), awareness of brands offered (18%) and window (12%).

Launched premiere trade fair trade and distribution Equipmag be held in September in Paris, the poll will traders food for thought. In a slump, and while online commerce continues to nibble away market share, the traditional business's mission of "re-enchant the store."This does not, moreover, reflect on synergies with online distribution: this year the show will be held next Equipmag exhibition of e-commerce to enable visitors to go from one to another.

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