Dessange transfer all of his empire
At 85, Jacques Dessange finally hangs up the scissors. Even if no cap over himself for over forty years, founder announced yesterday the sale of 21.6% stake in his company that he still had the financial OFI Private Equity Capital. The French-listed fund (also a shareholder of the restaurant chain Leon de Bruxelles) had already taken 65% share in mid-2008. The transaction is based on a valuation of Dessange International 80 million euros.
Dethroned recently by the Franck Provost group which took over the networks of Jean-Louis David, Dessange has pioneered the development of hair salons free. It has more than 1,000 shows in France and abroad (40%), under its brands Jacques Dessange, Camille Albane and Fr?d?ric Moreno.The set weighs a business volume of more than 700 million euros.
Royalties paid back by franchisees to the parent (about 5% of revenues) and sales of hair products (especially via a partnership with L'Oreal in supermarkets) are a direct turnover of 53 million euros for Dessange International, with a return close to 20%. OFI wish within five years to double the size of the company, including developing the network in France, the United States and Asia. "China is one of our priorities," says its president Olivier Millet. It also has double the sales of products.
Jane Fonda and Sheila
The adventure began in 1954, when Jacques Dessange, hairdresser's son born in Sologne, created his first salon in Paris. With his first wife, Brigitte Bardot officer, he conquers Famous faces such as Martine Carol, Jane Fonda or Sheila.In 1975, a hairdresser from Havre, Michel Cauvin, suggested that his "rent" its name. This is the beginning of the great adventure of the franchise. Dessange is a businessman, set up training, procedures, style (the tousled-headed), color (blond) standard. In the years 1990 and 2000, he launched two other signs of entry and midrange, Frederic Moreno and Camille Albane, he developed the makeup, care, hair care products. "Mr. Dessange has both succeeded in creating a very fine company and ensure the transmission and continuity," said Olivier Millet. Founder's son, Benjamin Dessange retains his position as chairman.