L'Oreal to conquer the Chinese customers
L'Oreal wins year after year market share in China. Under the name "The Or Yia" (Beauty of Europe), L'Oréal remains behind his rival Procter & Gamble that market estimated at nearly 100 billion yuan (12 billion euros) since it holds just less than 12% of total sales in 2009, against 19% for the U.S.. The attack strategy of L'Oreal to settle as a leader in China seems not only feasible, but it also promises to bring much to the French group.
L'Oreal, which sponsors the World Expo in Shanghai, will provide 20% more revenue in the country this year, one billion euros. This is what Paolo Gasparrini, the boss of China said on Tuesday there.In 2009, sales have climbed 25% on a comparable basis (862 million euros) in China, making the country the fifth largest market growth in its insolent.
"We expect 650 million new customers in the Asia-Pacific, with half in China," says the director of L'Oreal in China to Echos.
The men discover cosmetics
According to the Financial Times, the products of Skincare for Men Rise particularly in China sales rose 27% in one year and in 2009 the rate reached 40% since the beginning of 2010 overnight pay day loans. That's five times more than the same products for women.
Improve the look for men is to give more chances to marry, the newspaper said. In general, the physical is very important in China.Traditionally, women were preparing their own products for skin with water such as rice. "A person picks up pretty easily for a job or a good partner," says Lin Xinrong, Chief of Research & Development of skin care in Shanghai, quoted by the newspaper.
L'Oreal has understood that its Chinese customers is unusual. Therefore 80-85% of L'Oreal cosmetics products are specifically developed for this destination.
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