McDonald's wins Asia at full speed
McDonald's confirmed again and again his leadership. The giant U.S. fast food announced Monday that its global sales rose 4.8% in February, whereas the same number of stores opened in February 2009. A rise much higher than expected by analysts, who had relied on 2.1%, after rising 2.6% in January and two months of declines in November and December 2009.
By region, buying Big Macs and other products "McDonald's" has improved by 0.6% in the United States, from 5.4% in Europe and 10.5% in Asia – particularly boosted by the celebration of the New Chinese New Year around the area – the Middle East and Africa. Promotional offers on the Nuggets (pieces of fried chicken), breakfast at one dollar and McCaf? have worked well, according to group the 32 guaranteed unsecured personal loan