In Paris, the new luxury hotels are not the old gray
Not easy for a luxury hotel to establish itself in Paris. While the Mandarin Oriental opens its doors Tuesday, the Royal Monceau (Raffles Paris) and the Shangri-La, opened in October and in December, are still far from displaying the performance of established luxury hotels in the capital, such as the Plaza Athénée or Bristol. Nothing particularly surprising. "A hotel needs two or three years to register as a sustained market, says Gabriel Matar, France Director at Jones Lang LaSalle Hotels. They fail in a market empty of competitors. "
Le Royal Monceau and the Shangri-La certainly contribute to stimulate demand, which is expected to grow 6 to 7% this year. "But they are taking market share than the least well positioned hotels, says Gabriel Matar. The leaders of high-end such as Bristol, the Plaza Athénée and the George V, were not affected.Their occupancy rate improved even since January, and exceeds 75%. "François Delahaye, boss of Dorchester (Meurice and Plaza Athénée), agrees:" It was never as well. We take the same market share. Those losing ground are those who have not invested. "
Le Royal Monceau and the Shangri-La readily admit they have not yet reached their cruising speed. Le Royal Monceau has not yet opened 35 rooms set on 149. Spa and pool will be operational in July. The Shangri-La for its part, announced the inauguration of a new Chinese restaurant on September 8, the third table, but its spa and swimming pool will not be ready until early 2012.
Change of direction at the Royal Monceau
"The results of the first six months of opening is very positive," says Alain Borgers, general manager of Shangri-La. The hotel has attracted its share of celebrities faxless pay day loans.Isabelle Adjani and Jean Reno are down. A son of King Fahd came to the family, occupying much of the hotel for two weeks. "As we expected, we are in the top 3 most expensive hotels in Paris, with an average price above 900 euros, welcomes Alain Borgers. We earn ten points each month occupancy. " This rate should be around 75% in June, with the aim of achieving an average of 80% over the next twelve months. "With the Paris Air Show, we will post full last week, says Alain Borgers. The Imperial Suite, which costs 18,000 euros a night, is busy throughout the month of July. " The Shangri-La, the first hotel chain in Europe who are 72 Asian in the world, located in a building registered in the Buildings of France, was first attracted the French, the Parisians especially at first.They represented up to 40% of hotel guests the first week. "Asians represent 12% of our customers, says Alain Borgers. This rate could rise to 20%. "
At the Royal Monceau, too, the French were the first to discover the hotel. They still represent about 30% of the customers, to the Americans and customers in the Middle East. But the situation is more tense. The Director General, Sylvain Ercoli, just left his post. His replacement is imminent, but it has not yet been announced. "The first two months were difficult. But we have a three-year plan, said Diana Banks, Vice President Sales and Marketing at Raffles.We always aim an occupancy rate of 50% by the end of the year, with prices that start at 780 euros a night. "
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