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		<link>http://ecopolhome.com/394/</link>
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		<pubDate>Wed, 30 Nov 2011 04:56:08 +0000</pubDate>
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		<description><![CDATA[ For a time, Athens can blow. After a meeting in Brussels, the seventeen ministers of finance in the euro area have given their approval for the payment of the sixth tranche of aid to Greece. At a cost of 8 billion euros, it should help support the country, public debt has recently passed the [...]]]></description>
			<content:encoded><![CDATA[<p> For a time, Athens can blow. After a meeting in Brussels, the seventeen ministers of finance in the euro area have given their approval for the payment of the sixth tranche of aid to Greece. At a cost of 8 billion euros, it should help support the country, public debt has recently passed the threshold of 160% of GDP. Initially, Greece will receive 5.8 billion from the euro area, yet the remainder dependent on the approval of the International Monetary Fund (IMF). </p>
<p> Eagerly awaited the release of the envelope is part of the plan of 110 billion euros agreed in May 2010.This decision allows especially on track to the second rescue plan prepared in late October, to be finalized between the Greek Government and private creditors in early 2012 <a href="http://payday-advance-i.com">best payday advance</a><!-- . -->. </p>
<p> A sign of confidence
<p> For the new Greek government, this decision is also similar to a pledge of confidence in the euro area for the implementation of austerity measures which the aid was conditional. Athens has also worked hard ahead of the meeting date. In a statement released this afternoon, Evangelos Venizelos, Greek Minister of Finance, has assured that &quot;all the necessary conditions&quot; for the new aid program had been met. </p>
<p> It must be said that the release of the tranche was delayed several times.</p>
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		<link>http://ecopolhome.com/391/</link>
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		<pubDate>Fri, 25 Nov 2011 08:28:08 +0000</pubDate>
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		<description><![CDATA[The Korean Kospi loose 0.68% to 1782 points while the S &#38; P Australian unscrews from 1.48% to 3984 points. The Indian Sensex drops 0.15% on its side at 15,864 points. The financial sector is under attack throughout the region. In Hong Kong, China Merchants Bank lost 2.57% and Bank of Communications was down 1.43. [...]]]></description>
			<content:encoded><![CDATA[<p>The Korean Kospi loose 0.68% to 1782 points while the S &amp; P Australian unscrews from 1.48% to 3984 points. The Indian Sensex drops 0.15% on its side at 15,864 points. The financial sector is under attack throughout the region. In Hong Kong, China Merchants Bank lost 2.57% and Bank of Communications was down 1.43. In Sydney, Macquarie Group was down 2.51% while in Tokyo, Shinsei Bank lost 5.20%. </p>
<p> In Japan, however, the Nikkei has tried the rebound during the session <a href="http://instant-payday-loan-service.com">payday loans</a><!-- . -->. He finished last in equilibrium, a small loss of 0.06% to 8160.01 points, supported by the securities industry exporters. The latter benefit from a surge in the dollar against the domestic currency, above the 77 yen. Nikon gained 2.84%, Mitsubishi 3.41% and 1.06% Fujifilm. The action Olympus continues to rise after having earned 17% yesterday. The title was up 5.69%. The broader Topix index has in turn taken up 0.07% to finish at 706.60 points.</p>
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		<link>http://ecopolhome.com/390/</link>
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		<pubDate>Wed, 23 Nov 2011 17:32:13 +0000</pubDate>
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		<description><![CDATA[ The atmosphere is still gloomy at the New York Stock Exchange on Wednesday. The Dow Jones was down 0.68% in early trade to 11,494 points and the Nasdaq 0.83% to 2499 points. Signs of slowing global growth are increasing for several days. On Monday, the downward revision of U.S. growth in the third quarter, [...]]]></description>
			<content:encoded><![CDATA[<p> The atmosphere is still gloomy at the New York Stock Exchange on Wednesday. The Dow Jones was down 0.68% in early trade to 11,494 points and the Nasdaq 0.83% to 2499 points. Signs of slowing global growth are increasing for several days. On Monday, the downward revision of U.S. growth in the third quarter, Wall Street had won. U.S. markets would still blame the shot after the announcement of a further slowdown in the Chinese economy <a href="http://free-credit-reports-repair.com">my credit score</a><!-- . -->. Preliminary PMI Manufacturing activity in China, issued by HSBC this morning, recorded in November, its biggest drop since March 2009, to 48 against 51 in October. An index below 50, resulting in fact a contraction of activity. </p>
<p> Slowdown in China &#8230;
<p> The country&#39;s dependence on exports is the main cause of this fall, analysts said HSBC.</p>
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		<link>http://ecopolhome.com/388/</link>
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		<pubDate>Thu, 17 Nov 2011 05:32:09 +0000</pubDate>
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		<description><![CDATA[ Taking rang in Dubai, where the 2011 Air Show closes today. Contrary to the fears of some, Dubai 2011 has been a vintage correct with more than $ 40 billion of contracts (the rate catalog) reaped in four days by Airbus and Boeing. A good result after the fireworks of the Paris Air Show [...]]]></description>
			<content:encoded><![CDATA[<p> Taking rang in Dubai, where the 2011 Air Show closes today. Contrary to the fears of some, Dubai 2011 has been a vintage correct with more than $ 40 billion of contracts (the rate catalog) reaped in four days by Airbus and Boeing. A good result after the fireworks of the Paris Air Show in June, which had resulted in some 100 billion dollars of contracts for only 72.2 billion Airbus. </p>
<p> Public debt crisis, threat of recession in western countries, job losses in banking, automobile &#8230; Nothing seems to affect Airbus and Boeing, who see a looming record year. Like ATR, the world leader in regional aircraft propeller, which flies from strength to strength.With three ATR 42-600 (50 seats) operated by the company in Dubai Siberian North Star, the manufacturer of Toulouse, a subsidiary of EADS and Finmeccanica, accumulated 148 orders since the beginning of the year. Historic levels for ATR and higher than the previous record of 2007 (113 orders). ATR now assumes 80% of the market for new aircraft from 40 to 90 seats, all confused engine (jet or turboprop). </p>
<p> With 221 orders and commitments announced in Dubai for $ 20.5 billion, Airbus also exceeded by mid-November 2011 its goal of 1,500 gross orders. &quot;Our NEO A 320 was again the star of the show,&quot; welcomed John Leahy, Airbus chief executive, in charge of clients. Remotorisée version of best-selling Airbus to come into service in 2015, was commissioned to 130 copies in Dubai bringing its backlog to 1420 NEO.</p>
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		<title>Euro area: the EU relies on other countries</title>
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		<pubDate>Mon, 24 Oct 2011 23:24:11 +0000</pubDate>
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		<description><![CDATA[ For the first time since the outbreak of the sovereign debt crisis in Greece, in November 2009, the EU will apply directly to other states and their sovereign wealth funds. Norges Bank Investment Management (NBIM), which manages the Norwegian fund (397.5 billion euros), has already applied for, according to Reuters. 
 Technically complex and [...]]]></description>
			<content:encoded><![CDATA[<p> For the first time since the outbreak of the sovereign debt crisis in Greece, in November 2009, the EU will apply directly to other states and their sovereign wealth funds. Norges Bank Investment Management (NBIM), which manages the Norwegian fund (397.5 billion euros), has already applied for, according to Reuters. </p>
<p> Technically complex and politically inglorious to the extent that members of the euro area rely on foreign savings failing to show solidarity with each other, the project outlined this weekend in Brussels would be a real barrier fire.The strike force &quot;would be the height of Spain and Italy,&quot; said Gilles Moec, an economist at Deutsche Bank in London. </p>
<p> The proposed scheme is to leverage both the capabilities of the European Financial Stability Fund (EFSF) and to mobilize capital from financial surplus. First and foremost, China and emerging countries but also in advanced economies such as Norway and Japan. These contribute in trusts, administered primarily by the IMF, which will not put himself in the pot, says we are. </p>
<p> The highlight of his EFSF 440 billion euros, which have been entrusted by the countries of the euro area &#8211; the envelope will remain unchanged &#8211; no longer be content to make its guarantee to the issuance of securities, as it has already done for Ireland and Portugal.It will also play the role of &quot;credit enhancer,&quot; according to a model used in the United States, for better or for worse, for local authorities and housing loans. This type of intervention will return to ensure a certain percentage of potential losses to purchasers of government securities <a href="http://paydayintime.com">guaranteed payday loan</a><!-- . -->. A new role for the EFSF: &quot;He was supposed to guarantee loans, it would ensure ex post losses,&quot; said Bruno Cavalier, economist at Oddo Securities. </p>
<p> Assembly at several levels
<p> Klaus Regling, the director of EFSF, was responsible for establishing an assembly at several levels in order to create a maximum leverage. According to the recipe holdings cascade in private groups. </p>
<p> On one level will be set up special funds supplied in part by the EFSF, which would bring its security, and other states.On a second level, you will find a special fund involving purely European private capital, always with the guarantee of EFSF. A third channel is considered, on the same principle, but this time shareholders will be provided by non-European states, in a &quot;trust&quot; administered by the IMF &#8211; what others call a &quot;special investment vehicle&quot;. Note that the IMF has experience of this device, through the Poverty Reduction and Growth Trust, which raised $ 13 billion for the poorest countries. </p>
<p> No one seems yet able to determine the exact allocation of funds that could be offered. Knowing that it is 250 billion euros of capital available, according to a diplomat, the EFSF would likely raise at least five times that amount on the basis of an insurance rate of 20%. Many technical issues remain.In particular the involvement of such a system on the debt of the guarantor countries, including France and its &quot;triple A&quot;. </p>
<p> ALSO READ: </p>
<p> &quot;A plan to support Italy would be in the study </p>
<p></p>
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		<title>When China discovered the cultural sponsorship</title>
		<link>http://ecopolhome.com/when-china-discovered-the-cultural-sponsorship/</link>
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		<pubDate>Sat, 08 Oct 2011 18:16:09 +0000</pubDate>
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		<description><![CDATA[ The Louvre is just a trial balloon. Haier, the giant Chinese electronics and appliances, a partner in the last Asian Film Festival in Deauville, is found now official sponsor of the exhibition &#34;The Forbidden City in the Louvre,&#34; while the group Fosun, active in the steel industry, mining, property development, distribution and services, financed [...]]]></description>
			<content:encoded><![CDATA[<p> The Louvre is just a trial balloon. Haier, the giant Chinese electronics and appliances, a partner in the last Asian Film Festival in Deauville, is found now official sponsor of the exhibition &quot;The Forbidden City in the Louvre,&quot; while the group Fosun, active in the steel industry, mining, property development, distribution and services, financed the catalog. </p>
<p> &quot;This is the first time that we sponsor an event abroad. Traditionally Chinese companies involved in the financing of aid to natural disasters, earthquakes or floods. They argue that very few art events. But we made several acquisitions in Europe and you want to get closer, &quot;says Jane Zhang, director of brand and strategy Fosun. </p>
<p> This, indeed, holds 9.5% of Club Mediterranean.It has also invested in a chain of jewelry and fashion accessories in Greece. Haier, meanwhile, set up last year, the seat of his European office in Paris. For one as for the other, cultural patronage that they are discovering can be a powerful tool to better integrate. But the payments remain a state secret. </p>
<p> Open the Forbidden City
<p> As many as 350,000 Chinese visited the Louvre last year. The country is now the fifth largest foreign tourists to the museum, behind the United States, Brazil, Italy and Russia. So Wan Jie, head of Artron, specializing in printing, which was not 50 years, is very interested in the Young Patrons Circle of the Louvre.All they need to pay 2,000 euros per year if they are under 40 years beyond 5000 to be included, says Christophe Monin, head of development and sponsorship of the museum <a href="http://pay-day-loans-4all.com">overnight pay day loans</a><!-- . -->. </p>
<p> &quot;The demand from wealthy individual to the corporate philanthropy is very strong in Asia, but their goal is to first do something for their country,&quot; says Nathalie Sauvanet, BNP Paribas. In its own way, Chen Dongsheng, president of Taikang Life Insurance, is a pioneer in China. He is a founding member of the China Social Entrepreneur Foundation and one of the best friends of the owner of Fosun, Guo Guangchang. He believes that &quot;companies need to focus on modern culture.&quot; </p>
<p> It is also believed that Wang Yamin, deputy director of the Museum of the Forbidden City in Beijing. It does not hide it, the Louvre gives him ideas. The palace is full of treasures that can not hardly watch the public.They are crammed into the reserves of the City. If he succeeded in attracting Chinese businesses, it could more easily escape by appealing to the state. The tourists would stay longer when on the site. &quot;The Forbidden City needs to develop cooperation with private companies,&quot; he pleads. </p>
<p> Christophe Monin, for whom &quot;patronage is essential today,&quot; just waiting to help. But in the meantime, the Louvre would like to create a Chinese version of its multimedia guide &#8230; he hopes to be financed by entrepreneurs from the Middle Kingdom. </p>
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		<title>Nestlé invents advertising with soundtrack reserved for dogs</title>
		<link>http://ecopolhome.com/nestle-invents-advertising-with-soundtrack-reserved-for-dogs/</link>
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		<pubDate>Wed, 05 Oct 2011 12:24:11 +0000</pubDate>
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		<description><![CDATA[
 How to make a hitch to his dog kibble? Appeal to teachers, as do the manufacturers for ages in their advertisements, not enough. It is also pet the pooches in the grain. Nestle, the world leader in animal nutrition with Purina (Friskies, Fido, Felix &#8230;), is launching this week at the Austrian television advertising [...]]]></description>
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<p> How to make a hitch to his dog kibble? Appeal to teachers, as do the manufacturers for ages in their advertisements, not enough. It is also pet the pooches in the grain. Nestle, the world leader in animal nutrition with Purina (Friskies, Fido, Felix &#8230;), is launching this week at the Austrian television advertising directed at the first of the canine race! A 23-second spot that touts its brand Beneful. The brand hopes to honor &quot;the unique relationship between dogs and their masters.&quot; </p>
<p> The matter was taken very seriously by Nestlé. The group uses its team of specialists in animal behavior, based in Missouri <a href="http://pay-day-loan-s.com">quick pay day loan</a><!-- . -->. They have identified the sounds that dogs, whose hearing is two times finer than that of humans, are particularly susceptible.Beneful spot, which features a dog bowl in front of her and his mistress, and has a grinding noise similar to that of a dog toy, a barely audible hiss of humans and a fairly high-pitched signal. Dogs are supposed to react differently to advertising based on their &quot;individual experience&quot; and the games they are used with their master, provides Nestlé. Last year, Nestlé Purina was pioneered in Germany with scented billboards that opened the appetite of dogs for a walk. </p>
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		<title>Wall Street closed on a note of tentative</title>
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		<pubDate>Fri, 30 Sep 2011 02:56:03 +0000</pubDate>
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		<description><![CDATA[ Having fallen heavily on Wednesday, the Dow -1.52% to close at 11,010.90 points, Wall Street has ended without a clear direction a very volatile session on Thursday. The Dow Jones gained 1.30% to 11,153.98 points and the S &#38; P 500 has been 0.81% to 1160.40 points. In contrast, the Nasdaq lost 0.76% to [...]]]></description>
			<content:encoded><![CDATA[<p> Having fallen heavily on Wednesday, the Dow -1.52% to close at 11,010.90 points, Wall Street has ended without a clear direction a very volatile session on Thursday. The Dow Jones gained 1.30% to 11,153.98 points and the S &amp; P 500 has been 0.81% to 1160.40 points. In contrast, the Nasdaq lost 0.76% to 2480.76 points. </p>
<p> U.S. investors have not received so favorably that the approval on Thursday afternoon of the German parliament to extend the relief fund of the euro area (EFSF). </p>
<p> U.S.: GDP growth rate revised upwards
<p> On the macroeconomic front, the growth rate of GDP of the United States has been officially revised up Thursday, slightly more than analysts thought.Second-quarter U.S. gross domestic product grew 1.3% annualized compared to the previous three months, said the Commerce Department, revising and up 0.3 point its growth estimate released in late August . </p>
<p> On a seasonally adjusted, new jobless claims in the U.S. totaled 391,000 in the week of 18 to 24 September, against 428,000 the previous week. </p>
<p> Real estate side, the promise of sale of existing homes fell in August from 1.2% to 88.6, its lowest level since April. Economists polled by Reuters were expecting a sharper decline at -1.8%. </p>
<p> On the foreign exchange market, the euro rose to 1.3593 displayed dollar (0.50%).A barrel of &quot;light sweet crude&quot; for delivery in November gained 93 cents to 82.14 dollars on the New York Mercantile Exchange where he had opened up more than two dollars. </p>
<p> Values ​​follow:
<p> • LyondellBasell (-4.03% to 26.65 dollars) </p>
<p> French employees of the American specialist petrochemical voted on Thursday extended for 24 hours of their strike and blockade on all Group units in Berre (Bouches-du-Rhône), due to the closure of the refinery . Meeting in mid-day general meeting, they voted the renewal of the movement by a large majority. </p>
<p> • Advanced Micro Devices (-13.66% to 5.31 dollars) </p>
<p> The U.S. manufacturer of microprocessors said Wednesday it lowered its forecast for revenue and gross margin for the third quarter, partly because of production problems at a plant in Germany <a href="http://guaranted-unsecured-personal-loans.com">unsecured personal loans</a><!-- . -->.The group now expects its revenue for the quarter ended October 1, increase by 4 to 6% over the second quarter against a previous forecast of 8 to 12%. </p>
<p> • Amazon (-3.16% to 222.44 dollars) </p>
<p> Internet group Amazon introduced its first multimedia tablet Wednesday, the Fire Kindle, sold half as much as the market leader, Apple&#39;s iPad, which promises to be a credible competitor. Sold $ 199 (against at least 499 dollars for an iPad) as of November 15, exclusively in the United States as a first step, the Kindle Fire is part of the range of reading lights Amazon Kindle has been declining for four years. </p>
<p> • Hewlett-Packard (2.54% to 23.78 dollars) </p>
<p> The U.S. computer group used the services of investment bank Goldman Sachs to help it defend itself against a possible hostile bid, said Wednesday the Wall Street Journal.Weakened by the collapse of its share price and the recent upheaval at the helm, the group was concerned that one or more shareholders trying to take control, the newspaper business, citing people familiar with the matter. </p>
<p> • Nokia (3.96 to 5.77 dollars) </p>
<p> The world of mobile phones said Thursday it plans to eliminate 3,500 jobs in Romania, Germany and the United States by the end of next year.&quot;Nokia plans to close its operations in Cluj, Romania, by the end of 2011 (&#8230;) and plans to close (its offices and commercial activities) in Bonn, Germany and Malvern, United States,&quot; by the end of next year, the company said in a statement. </p>
<p> • Ford (0.70% to $ 10) </p>
<p> The automaker plans to hire 7,000 people within two years the United States, ruling that the U.S. economy do not wipe recession. </p>
<p> • General Motors (1.71% to 20.76 dollars) </p>
<p> The group said Thursday that the new contract four-year agreement with the United Auto Workers (UAW) would have a financial impact &quot;minimal&quot;. </p>
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		<title>Geithner is in vain, the lesson for Europeans</title>
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		<pubDate>Sat, 17 Sep 2011 03:12:11 +0000</pubDate>
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		<description><![CDATA[ From our special correspondent in Wroclaw. 
 The Europeans hoped &#34;a dialogue between friends,&#34; the Americans had &#34;no arrogance.&#34; Las. With the destabilization of markets and growing concern on both sides of the Atlantic, the U.S. Treasury Secretary, Tim Geithner, could not resist lecturing his seventeen counterparts in the euro area gathered Friday to [...]]]></description>
			<content:encoded><![CDATA[<p> From our special correspondent in Wroclaw. </p>
<p> The Europeans hoped &quot;a dialogue between friends,&quot; the Americans had &quot;no arrogance.&quot; Las. With the destabilization of markets and growing concern on both sides of the Atlantic, the U.S. Treasury Secretary, Tim Geithner, could not resist lecturing his seventeen counterparts in the euro area gathered Friday to Wroclaw (Poland). </p>
<p> The relief provided by five central banks &#8211; including the U.S. Fed &#8211; banks in the euro area will not long concealed the absence of concerted policy response to the crisis. On behalf of the Europeans, the President of the Eurogroup Jean-Claude Juncker declined projects Tim Geithner, citing &quot;differences in approach with our American colleagues.&quot;Treasury Secretary, he has put his finger where the euro hurts: he publicly expressed concern &quot;of the conflict between governments and the European Central Bank,&quot; a week after the sensational resignation of the Chief Economist of the ECB . </p>
<p> Barack Obama&#39;s America, soon launched a presidential campaign, fearing a collapse of Greece, a contagion to European banks and a possible fracture of the euro area. If the crisis deepens, it is the U.S. economy would suffer the backlash, shock reverse of that which had hit Europe after the collapse of Lehman Brothers in 2008. </p>
<p> The first message in Washing-ton is to push the Europeans to speak with one voice and act decisively. &quot;Governments and the Central Bank should work together (&#8230;) to avoid catastrophic risks for financial markets,&quot; said Treasury Secretary.And he insists, denouncing the cacophony that destabilizes the common currency: &quot;Everyone should also abstain from loose talk about the end of the euro area.&quot; Targeted: the proponents of expulsion from Greece &#8230; </p>
<p> Denial of a tax on financial transactions
<p> The unprecedented invitation launched by Poland &#8211; host country because currently presiding the EU &#8211; Timothy Geithner had anything to embarrass, in turmoil, the finance ministers of the euro <a href="http://payday-nofax.com">no fax payday loan</a><!-- . -->. We saw Baroin host the head of U.S. Treasury of a strong handshake in Wroclaw. But the Euro has carefully kept at a distance. He has not formally participated in the circle, but a &quot;preliminary conversation&quot; about an hour. Contrary to custom, he did not sent to journalists.To tell his truths to Europe, he preferred an audience of bankers in another part of town. </p>
<p> Some did not take gloves to say that Europe has no lessons to learn. The United States, collapsing under the deficits should put their own house, says the Belgian Didier Reynders. &quot;America has nothing to dictate when the person refuses flatly our suggestions,&quot; added the Austrian Maria Fekter. It is true that Tim Geithner repeated Friday his opposition front to the tax on financial transactions carried to Paris, Berlin and Brussels. </p>
<p> Decisions deferred
<p> For the second time in eight days, Treasury Secretary left Europe empty-handed. Friday, the Europeans have made a face at her suggestion to &quot;leverage&quot; means the EFSF, the bailout fund for countries of the euro in difficulty.&quot;This is not a subject that is discussed with a country outside the EU,&quot; Jean-Claude Juncker meant. Same end of inadmissibility of the American idea of ​​supporting the growth of public funds &quot;even a donkey does not stumble twice on the same stone, &#39;says Didier Reynders, convinced of the urgency to fight first against the deficits. </p>
<p> For the Americans as to Europeans, the European event in Wroclaw ends with a disturbing sense of incompleteness, even for emergencies. The Eurogroup has pushed to mid-October a decision on payment of 8 billion euros to Greece. He did not reach an agreement on guarantees that Finland requires Greece. </p>
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		<title>Accor Ibis setting</title>
		<link>http://ecopolhome.com/accor-ibis-setting/</link>
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		<pubDate>Sun, 11 Sep 2011 11:45:07 +0000</pubDate>
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		<description><![CDATA[ It&#39;s great oral reentry. Denis Hennequin, the controls of Accor since the ouster of Gilles Pelisson in January, will unveil early next week its strategy to revitalize the hotel group. It will present its first new priorities for employees at headquarters Monday and Tuesday to investors and financial analysts. 
 His method and revenues [...]]]></description>
			<content:encoded><![CDATA[<p> It&#39;s great oral reentry. Denis Hennequin, the controls of Accor since the ouster of Gilles Pelisson in January, will unveil early next week its strategy to revitalize the hotel group. It will present its first new priorities for employees at headquarters Monday and Tuesday to investors and financial analysts. </p>
<p> His method and revenues to improve the performance of Accor are particularly expected that the share price has lost more than 30% since the beginning of the year, in a very difficult indeed. &quot;We should have a clearer view on marketing initiatives, brand repositioning and expansion plans, hoping Exane analysts in a note published this week.Their impact will probably do not feel immediately, but a better brand strategy could lead to a better average income in both years, as if Holiday Inn has reopened. &quot; </p>
<p> Accor should provide a detailed annual forecast for the year. In a context of great tension on the purchasing power, investors also hope that the group will provide guidance on trends for next year. </p>
<p> But the most anticipated the evolution of the brand portfolio, a question that Denis Hennequin, who spent his career at McDonald&#39;s, has always considered a priority. Reportedly, the CEO of Accor is expected to announce its intention to make Ibis spearhead the group&#39;s development in economy hotels. Ibis brand is already the highest contributor to the results of Accor.Denis Hennequin wants to further exploit its strengths in the imposing new on land now occupied by All Seasons and Etap Hotel. Ibis would be broken down into three &quot;versions&quot;: Ibis, corresponding to the current Ibis, standard hotels, all in the same vein Ibis Styles, corresponding to the current All Seasons hotels, which would then be renamed; Ibis Budget, instead the current Etap Hotel. New logos would be launched with a pillow and different colors according to the formulas (red, green or blue). lnterrogée yesterday, the management of Accor declined to comment. </p>
<p> In the 2010 annual report of the group, Denis Hennequin felt the need to strengthen the brands so that they emit more personality. &quot;They will be more aggressive in their communication, in their boldest and most innovative design in their service offerings,&quot; he writes.He continued: &quot;Our priority is to strengthen their DNA. Ibis is a good example. It is not only the first contributor to the results of Accor, but also a nugget: in a market dominated by the economic basis of price, it has more soul and warmth that all clients recognize him. This is all the difference. &quot;In late January, Ibis opened its 900th hotel in the world, in Tangier in Morocco. </p>
<p> &quot;The Big Mac of Accor&quot;
<p> Launched in 1974 in Bordeaux, the chain now operates in fifty countries. It has opened 44 schools last year and provides 10,000 new rooms per year by 2015.In addition to providing accommodation at an affordable price, it offers the opportunity to purchase snacks and drinks 24 hours 24, a breakfast from 4:00 am to noon and to use an Internet space. </p>
<p> In late February, presenting the results of the exercise, Denis Hennequin was ruled IBIS takes to become a world reference. &quot;Ibis is a bit of the Big Mac Accor, a jewel in a market economy. This is a brand that works everywhere, &quot;he was delighted, much more critical of other brands. After the Big Mac index, he said he would see an &quot;Index Ibis&quot; to the extent of the global economy hotels. Walking is engaged &#8230; </p>
<p> ALSO READ: </p>
<p> &quot;Accor is planning to separate from the catering Lenôtre </p>
<p> &quot;Accor expects to sell more hotels by 2013 </p>
<p> &quot;A 900th Ibis Accor </p>
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