L'Oreal wants to double the size of Roger & Gallet in five years
At L'Oréal, the experts of pharmacy have finally managed to wake a sleeping beauty. After stagnating for years, sales of perfumes, soaps and body care Roger & Gallet jumped 19% last year, reaching fifty million.
The brand certainly still tiny compared to Vichy and La Roche Posay, the flagship of the active cosmetics division (DCA) of the world's leading beauty products. But it is a growth driver for the industry, with Inneov, Sanoflore and Skinceuticals.
The "perfume apothecary", created hundred and fifty years ago by Armand Roger and Charles Gallet, whose stepfather had bought the Glover case of Jean-Marie Farina, inventor of cologne, had its hour glory before World War II.
Restarted after its acquisition by Sanofi in 1975, she was abandoned when the pharmaceutical company took over Yves Saint Laurent perfumes, in 1993. "Roger & Gallet was not a priority at YSL Beauté," says Thierry Vidart, its current CEO, who works for the brand since 1995, and saw her go from Sanofi PPR (1999) and L'Oréal .
In early 2008, the king of cosmetics has offered YSL Beauté for 1.15 billion euros to strengthen its luxury division with a French perfume creator. He has since sold most other fragrances of YSL Beauté (Boucheron, Oscar de la Renta and Zegna), and retained the fragrance license Stella McCartney.
Ambitions in Brazil
It remained to determine the fate of Roger & Gallet, finally recovered in January 2010 by the active cosmetics division, which attempts to revive the brand, sold in pharmacies to 85% and 15% in department stores and perfumeries as Marionnaud.
The new management is doubling, with the aim of "creating the category of well-being by the perfume pharmacy," said Brigitte Liberman, patron of the DCA, and "a new offer to attract new customers to energize the circuit, "which progresses more slowly than the cosmetics market in France. Roger & Gallet products launched to rejuvenate its clientele, such as body care Sublime Oil and fragrance of Osmanthus Flower. Result: Sales jumped 22% last year in 5,000 pharmacies in France where the brand is present.
Roger & Gallet, which generates 85% of its sales in France, was also launched last year to conquer Europe's. It is present in 3,500 pharmacies in Germany, Italy, Spain and England.
It also operates 550 outlets in Brazil, second fragrance market in the world after the United States, with the ambition to make the country its third largest market in three years. "Our goal is to double sales within four to five years, reaching 100 million euros," says Brigitte Liberman.
ALSO READ:
"Growing Pains in Skinceuticals –
Look for various lender websites to find the best instant cash advance deal you can possibly get.