The toymaker Jemini goes public
This is one of the last players on the French toy market. Jemini – which manufactures and distributes soft toys, small furniture and accessories for children to color Spiderman, Dora the Explorer, Winnie the Pooh and Barbapapa – goes into high gear. A year after merging with another business sector, Spel, it will go public next February 24 (Thursday). The group, which displays several years growing at double digits, yesterday announced Monday it has raised € 6.8 million private placement as part of its forthcoming entry on the Alternext market, where it will initially be valued more 38 million euros.
The aim of the group that conducted last year 40% of its turnover (about 37 million euro) for exports, is to accelerate external growth, particularly internationally.Sylver Amouyal, president of Jemini, acknowledged having "several cases in the pipeline, the European companies from 5 to 10,000,000 euros in turnover. Great Britain, where the contract of the license is 1.5 times higher than in France, is among his targets.
Jemini is unknown if the general public, its products are essential in supermarkets and specialists in the toy. Including at Conforama where Jemini is distributed over a year. Since its inception in 1986, the group has focused on the manufacture of soft toys, tableware, watches and furniture licensed around thirty characters.This market, driven by the small and big screen, now represents one quarter of toy sales in France.
Rattles pharmacy
"Jemini was one of the first to get Hello Kitty at the right time, with a true reflection on the offer to create," says Natalie Chouraqui, who co-directs Kazachok specialist license. Meanwhile, with more than 30 million euros in turnover, the small Japanese Sanrio cat became the first license in the toy. Anxious to mix new and "good value" Jemini just signed with the beneficiaries of the Smurfs will be back on center stage next year in a feature film. Jemini also sign lint Maya the Bee come back rejuvenated in 2012.
Known for the design and quality of its products, Jemini designs its prototypes in his studio in the Sarthe and has them made in China.The group now wants to convince its know-how to another distribution channel, the pharmacists, long wary of toy manufacturers. Rattles, dinner and door-nipples have been successfully tested in hundreds of outlets. The cub Lulu Castagnette be among the group of new licenses. Jemini expects its range of childcare up to 12 million turnover within three years.