Numericable promises to cut prices of mobile
That's Numericable hiding behind the mysterious "mobile revolution" that holds the net in turmoil in recent days. The operator has designed this teaser campaign, devised by the communication agency and lobbying to bring attention to his news conference Wednesday morning at the Pershing Hall in Paris … A place where Free has the habit of arrange their own press conferences!
Numericable to announce the launch of a mobile offering unlimited calls to all operators to "less than 35 euros per month," said a source familiar with the matter. But it will not be a quadruple play (Internet access, IP telephony, television and mobile telephony). This offer will go through the network of Bouygues Telecom. Numericable was launched in May 2010 in the mobile but very timidly, history of testing the market. Its number of mobile subscribers currently remains insignificant.This time, the operator believes it will launch a real stir in the mobile. Info ou intox? Competitors remain skeptical: "An MVNO (mobile virtual network operators), because he does not own its network, can never offer truly aggressive. Whatever he does, he will always be unavoidable costs. Or do asterisks to limit the number of subscribers, restrict supply etc. … "Said one trader. "At 35-40 euros monthly you can do with a mobile offering unlimited SMS, unlimited voice and not too much data. Below, we lose money, "said another operator.
In any case, the teasing was successful: in angering Free, who feels robbed and parasitized by the use of the term "Revolution" (the name of his new box) and the use of its code red ( while the color is green Numericable usual), "larevolutiondumobile" has generated a real buzz.More than 50,000 messages were posted on Twitter, affecting over 300,000 people, and the Facebook page of the site has recorded more than 2000 fans in less than a week. Meanwhile, the server is larevolutiondumobile.com victim of attacks. "It was hacked by computers whose IP addresses are located in the heart of Paris," said a source familiar with the matter. No doubt if piracy is proven to be a very serious thing – Numericable file a criminal complaint.