It's great oral reentry. Denis Hennequin, the controls of Accor since the ouster of Gilles Pelisson in January, will unveil early next week its strategy to revitalize the hotel group. It will present its first new priorities for employees at headquarters Monday and Tuesday to investors and financial analysts.

His method and revenues to improve the performance of Accor are particularly expected that the share price has lost more than 30% since the beginning of the year, in a very difficult indeed. "We should have a clearer view on marketing initiatives, brand repositioning and expansion plans, hoping Exane analysts in a note published this week.Their impact will probably do not feel immediately, but a better brand strategy could lead to a better average income in both years, as if Holiday Inn has reopened. "

Accor should provide a detailed annual forecast for the year. In a context of great tension on the purchasing power, investors also hope that the group will provide guidance on trends for next year.

But the most anticipated the evolution of the brand portfolio, a question that Denis Hennequin, who spent his career at McDonald's, has always considered a priority. Reportedly, the CEO of Accor is expected to announce its intention to make Ibis spearhead the group's development in economy hotels. Ibis brand is already the highest contributor to the results of Accor.Denis Hennequin wants to further exploit its strengths in the imposing new on land now occupied by All Seasons and Etap Hotel. Ibis would be broken down into three "versions": Ibis, corresponding to the current Ibis, standard hotels, all in the same vein Ibis Styles, corresponding to the current All Seasons hotels, which would then be renamed; Ibis Budget, instead the current Etap Hotel. New logos would be launched with a pillow and different colors according to the formulas (red, green or blue). lnterrogée yesterday, the management of Accor declined to comment.

In the 2010 annual report of the group, Denis Hennequin felt the need to strengthen the brands so that they emit more personality. "They will be more aggressive in their communication, in their boldest and most innovative design in their service offerings," he writes.He continued: "Our priority is to strengthen their DNA. Ibis is a good example. It is not only the first contributor to the results of Accor, but also a nugget: in a market dominated by the economic basis of price, it has more soul and warmth that all clients recognize him. This is all the difference. "In late January, Ibis opened its 900th hotel in the world, in Tangier in Morocco.

"The Big Mac of Accor"

Launched in 1974 in Bordeaux, the chain now operates in fifty countries. It has opened 44 schools last year and provides 10,000 new rooms per year by 2015.In addition to providing accommodation at an affordable price, it offers the opportunity to purchase snacks and drinks 24 hours 24, a breakfast from 4:00 am to noon and to use an Internet space.

In late February, presenting the results of the exercise, Denis Hennequin was ruled IBIS takes to become a world reference. "Ibis is a bit of the Big Mac Accor, a jewel in a market economy. This is a brand that works everywhere, "he was delighted, much more critical of other brands. After the Big Mac index, he said he would see an "Index Ibis" to the extent of the global economy hotels. Walking is engaged …

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The advertising slogan 'type' Baidu ', and you will know "has been transformed by the Internet in China' type 'Baidu' and you spend money." China Central Television has attacked the advertising practices of the search engine in a program aired earlier this week on the economic chain CCTV2. The show has accused Baidu, which accounts for nearly ¾ of the market for Internet search in the country, selling fake tickets, which have been losing money for users.

"Baidu is clearly not able to solve this problem by demonstrating self-discipline. The primary motivation of this company is to make profits, "said Wu Yue, the presenter of the program. "If there is no law or regulation in place to limit this, it is difficult to improve the situation at the base," she said.

Questionable advertising practices

This is not the first time that the official media attack the Chinese firm. State television has already Baidu suspected to force the big companies who wanted to appear at the top of the sponsored links when searching on the Internet, to pay large sums of money daily. However, this new attack is much more powerful, because it affects the credibility of the brand name Baidu. People's Daily, the official newspaper of the Chinese Communist Party, he also criticized the company in an editorial, arguing that the search engine could be abandoned by users if it focuses only on its short-term profits. "It's time for Baidu to shoulder social responsibility," says the editorial quick payday loans.

Caught in a wave of criticism, Baidu had formally apologized at a news conference Friday.Wang Zheng, vice president of sales for the company apologized to the "users victims of fraudulent information," adding that the company will strive to better filter the information that is illegal.

One way to take control of the Internet?

The scandal coincides with the launch of the CCTV's own search engine and auction of its annual advertising screens, which has led some observers to think that this is a way for the giant Chinese television discredit a formidable competitor.

In addition, the role of Communist propaganda is important for the media in Beijing, and the campaign against Baidu could be a prelude to the implementation of measures designed to "rectify" the politically lcorrect Internet, somewhat chaotic.In recent years, the Chinese government has more and more difficult to control what is said by the Chinese blogs.

"The main players in the Chinese Internet, like Sina, Youku, Tencent and Alibaba, should consider whether the target of the campaign of CCTV, is Baidu," said Bill Bishop in his blog, an investor based in Beijing. "There may be other firms involved", he says it.

The company Baidu is one of the largest global Internet values, with a capitalization of $ 48 billion (33.6 billion euros). Its shares have lost more than 14% from Monday to Thursday on the Nasdaq, the index dominated by technology of the New York Stock Exchange.

• Why raising the ceiling of the U.S. debt is it so urgent?

The race against Barack Obama committed by a deadline, a week today. Established by Congress to 14.294 billion dollars, the upper limit of U.S. debt has been reached in mid-May and, according to its own calculations, the Treasury will no longer meet its obligations vis-à-vis its creditors on Aug. 2. It will no longer pay its bills or not the officials. And two days later, on August 4, it must be replaced for 87 billion of bonds maturing.

• What would happen in the absence of agreement?

The United States currently receive the highest rating (triple A) to the three major rating agencies, allowing them to borrow at market interest rates particularly advantageous. They would automatically degraded.Standard & Poor's and Moody's warned them in July: the risk of default will result in a sanction. The interest charged by investors to lend to the United States would go up instantly. The Democrats do not hesitate to the argument.

China, the first holder of U.S. Treasuries with 1.16 trillion dollars in May, also has a strong appeal for Washington to protect its interests. "We hope the U.S. government will take concrete measures to build confidence in international financial markets," said Chinese foreign exchange administration.

Deterioration of the debt of the United States when Europe is in turmoil, subject to the constant pressure of these rating agencies, would inevitably have consequences on chain U.S. and international financial institutions, which must be able to pledge AAA-rated assets to get themselves ready. The credibility of the country abroad would be tainted, as well as the presidency of Barack Obama. All this would jeopardize U.S. economic activity – and, by implication, the world. Already, the earthquake in Japan penalizes industry, unemployment remains high and the Conference Board provides a "slow growth". A default could dramatically worsen things.

• What is blocking the negotiations?

The Paris Bourse is stabilized Friday morning after a nice session of increase recorded last night leCac 40 opens to the balance (-0.01% to 3981.96 points, still close to 4000 points a threshold that has not been touched for a month. The Greek situation reassured the financial world yesterday, as the Greek Parliament finally adopted the unpopular austerity plan, paving the way for the release of a next tranche of aid from the European Union and the International Monetary Fund. The euro has risen, moving at more than $ 1.45 this morning.

To be continued this morning Markit manufacturing PMI this afternoon and consumer confidence from the University of Michigan in June (2nd estimate), construction spending in May and the ISM index of activity in industry in June.

Investors also will monitor the U.S., where the issue of debt escalates.One report indicates that U.S. lawmakers should agree within three weeks on raising the debt ceiling, or the country will default.Timothy Geithner, the Secretary of the Treasury, would resign.

The figures in the automotive market

The Committee of French Automobile Manufacturers (CCFA) has released figures this morning the car market for the month of June and first half: the new car registrations in France fell 12.6% in June, in gross, with 210,236 units sold, Renault (-0.88% to 40.52 eruos) showing a plunge of 29.3%, said Friday the Committee of French Automobile Manufacturers (CCFA).

Renault breaks the price of his Renault Twingo, faced with falling sales, will sell for the first time one of his vehicles, the little Twingo at a price lower than the Logan, the model input range of its Romanian subsidiary Dacia, according to La Tribune.

PSA (-0.63% to 30.67 euros) is increasing in India The automaker is expected to invest 620 million euros in building its future manufacturing site in India, according to Les Echos. PSA will implement this facility in the state of Tamil Nadu, south of the country.

EDF EN signs a big contract

EDF. EDF Energies Nouvelles (-0.13% to 39.64 euros), a subsidiary of French group dedicated to renewable energy, has signed with the Danish Vestas Wind Systems for the use of wind turbines in Europe and the United States. The contract could provide the French operator up to 2000 megawatts over the period 2012-2014. The transaction amount was not disclosed.

LVMH (-0.36% to 123.65 euros).Philippe Pascal, who led for ten years, watches and jewelry division of LVMH, has been appointed adviser to Bernard Arnault, CEO of the world's number one luxury.

Areva (0.08% to 25.73 euros) said Thursday that the strategy developed since the creation of nuclear group by Anne Lauvergeon was a "success" and that his replacement did not involve a change of course.

EADS (-0.35% to 23 euros) Thursday announced the successful acquisition, through its subsidiary Eurocopter, the Canadian aerospace supplier Vector Aerospace, 98.32% of shares were made to the offer made in late May.

TF1 (0.48% to 12.60 euros) Thursday announced to be in negotiations to become the sole shareholder of Metro France, the eponymous owner of the free newspaper which claims 2.4 million daily readers.

Carrefour (-0.35% to 28.22 euros) has signed an agreement with Pixmania, the specialist in consumer electronics, to catch up in online sales of non-food.

Bénéteau (0.37% to 14.90 euros), leading manufacturer of sail, said that sales for the first nine months of 2010-2011 and the level of its order book permitted him to confirmed its target of annual turnover of 920 million euros.

BioAlliance (-4.92% to 5.80 euros) Friday announced the launch of a capital increase of EUR 16.6 million to accelerate development of its portfolio of orphan drugs in oncology, particularly Livatag .

CGG Veritas (-3.13% to 24.60 euros): Goldman Sachs cut its price target to 29 euros against 31 euros previously and released the value of its company preferred.

Teleperformance (0.96%) would be an ideal target for a fund specializing in buyout leverage (LBO), analysts said while the global call center is not in debt and that its Capital is not controlled.

Valeo (2.47% to 48.24 euros) from the list of preferred values ​​of Morgan Stanley. The intermediate course is 67 euros.

The Paris markets still 3800 points away on Thursday. At the close, the CAC 40 drops 2.16% to 3787.79 points. In its wake, the London Stock Exchange ended down sharply, the FTSE-100 index of the core values ​​losing 1.71% to 5674.38 points. Featuring Dax index of the Frankfurt Stock Exchange also ended down sharply from 1.77% to 7149.44 points.

European markets have increased their decline late in the session, according to the temper of the U.S. markets. These show heavy losses after the publication of a series of bad statistics.

The weekly jobless claims rose in the United States during the week to June 18, at 429,000 against 420,000 (revised) the previous week, said Thursday the Labor Department. Economists on average had expected 415,000 jobless.In addition, new home sales fell 2.1% in May for the first time in three months, according to figures from the Commerce Department. On an annual basis, sales came out at 319,000 units. Analysts had expected 310,000.

Also in the United States, a report by the Congressional Budget Office (CBO) on Wednesday warned against an explosion of net public debt, which can reach 100% of GDP by 2021 if nothing is done to correct the current course. In addition, the U.S. central bank is now focusing on a GDP increase of less than 3% in the fourth quarter.New measures could be considered if the economic situation deteriorated.

In China also, the index of HSBC measuring manufacturing activity fell in June to its lowest level in eleven months.

In the euro area, the ads are not as fun. PMI purchasing managers fell in June to its lowest for twenty months to 53.6 points, confirming a slowdown in European economic activity. The growth of private sector activity in France has slowed more than expected in June.

Note that European leaders find themselves on Thursday night in Brussels at a summit to try to reassure their ability to stem the endless debt crisis in Greece and prevent contagion throughout the euro area, which worries more and more abroad.Other items on the agenda: the confirmation of the appointment in November of the Italian Mario Draghi as President of the ECB to replace Jean-Claude Trichet.

Oil unscrews

On the currency markets, the euro fell sharply against the dollar on Thursday, as the market digested the Fed announcements. The single European currency was worth 1.4254 dollars against 1.4349 late Wednesday.

For their part, oil prices tumbled on Thursday as well, dropping more than $ 8 in London and close to $ 6 in New York, after the decision of the International Atomic Energy Agency (IEA) to tap 60 million barrels in its strategic stocks to supply the market. In New York, a barrel of "light sweet crude" (WTI) to let go due in August 5.02 to $ 90.39 dollars, after touching 89.69 dollars, its lowest level since Feb. 21.A barrel of Brent North Sea crude for August delivery fell 7.61 dollars in London to 106.60 dollars, after getting off a few minutes earlier to 105.72 dollars, its lowest level since May 6

EDF denies

Side values, only EADS, parent company of Airbus, is in the green at the end: the title earns 0.78% to 22.02 euros. The low-cost Malaysian airline AirAsia has placed a firm order for 200 Airbus A320 Neo, a record in civil aviation in number of units sold bad credit personal loan lenders. Thanks to the mega-contract, the total firm orders for Airbus is about $ 58 billion for 621 aircraft. The buyers of the Airbus A400M signed a framework agreement on the development and maintenance of the fleet of the future military transport aircraft. Furthermore, after signing an order for sixteen billion dollars with Indigo.American Airlines could also favor the European aircraft manufacturer at the expense of its rival Boeing.

Banks suffer: BNP Paribas lost 3.86%, 3.55% Societe Generale, Credit Agricole and Natixis 3.75% 3.45% while trades a private sector participation to a new plan of aid to Greece . European banks resisted, however, a defect in Greece, according to Bernard de Longevialle, head of bank ratings at Standard & Poor's. Note that BNP Paribas bought 25% of Findomestic to the bank Intesa Sanpaolo for 629 million euros and now holds 100%.

EDF (-1.92% to 25.59 euros), which plunged 3% yesterday at the meeting, had to deny rumors of leaks in nuclear plants in France. The CGT has nevertheless confirmed that called for an end of a reactor at the plant in Seine-Maritime Paluel due to extraordinary levels of radioactivity.The electrician has admitted it yesterday "an accumulation of small differences" after the publication of an article Mediapart citing incidents in series.

In addition, the dean of French nuclear reactors, the central Fessenheim, would be allowed in the coming days to continue to operate for ten years.

EDF is also increased to 96.71% of share capital and voting rights of EDF Energies Nouvelles after the public offer launched on its subsidiary, announced Thursday the AMF in a statement.

Air France-KLM lost 3.36% to 10.08 euros.

Dassault Systemes (-2.25% to 56.43 euros) a table of double-digit increase in sales in the aerospace and defense between 2010 and 2014 thanks to the many innovations offered by these sectors, said Wednesday Reuters its chief executive Bernard Charles said in an interview.

Automobile manufacturers seek to diversify their income and increase customer loyalty.

Peugeot (-1.77% to 29.36 euros) PSA installed production capacity that should allow it to manufacture more than 30,000 hybrid vehicles per year, reports La Tribune. "At Sochaux, we expect a potential of 70 to 80 units per day," says Serge Isler, project 3008 Peugeot hybrid.In addition, PSA has manufactured in Rennes, Brittany, just over 15,000 Peugeot 508 equipped with the same technology, the paper said.

The vaccine against typhoid Sanofi (-1% to 52.29 euros) was granted the status of "prequalification" of the World Health Organization (WHO), prior to its use by UNICEF and other agencies International, a first for a vaccine of this type, the group announced Thursday.

PPR (-1.45% to 115.80 euros) holds 87.4% of the U.S. manufacturer of sports clothing Volcom at the end of its tender offer (OPA) is friendly and able to reach 90% capital by playing an option, according to a statement released Thursday by the French group.

"COMPETITION – Estimate the Cac 40 in late June

.

The U.S. textile specialist VF Corporation will put her hand on her compatriot Timberland. That's what we announced on Monday the two groups in a communiqué.VF Corp., which owns brands such as backpacks by The North Face and Eastpak, those pants Wrangler and Lee, or that of Vans shoes, putting on the table $ 43 in cash per share Timberland, a premium of 43.4% from $ 29.99 registered at the close of Friday night. In total, the offer values ​​Timberland approximately $ 2 billion. The operation, which has already been approved by both boards, is expected to close during the third quarter, according to the objectives of VF Corporation.

Timberland, which carries 50% of its international business, this year should reach $ 1.6 billion in sales.Moreover, the management of VF Corporation aims for his target annual sales growth of 10%, and believes that the transaction will be highly beneficial in its own earnings per share in 2011, but also in 2012.

An operation "transforming"

In total, the new entity is expected to exceed $ 10 billion in annual sales. On the one hand, VF account of course benefit from the presence of its target international markets, including Japan, but mainly to diversify its brand portfolio, while bringing to 50% share of its turnover in the outdoor business

Keeping promises cons of VAT at 5.5%. Two years after signing a first contract between the restaurant and the government, and a mixed picture, professionals have made new commitments for the next four years.

Unsurprisingly, efforts will focus on employment. At the meeting held Thursday with the government, restaurateurs have promised to create 20,000 jobs annually by July 2015, or 80,000 jobs. They also pledged to improve learning and increase their investment of 25% to bring it to 5 billion euros in four years. Objectives labeled as "ambitious" by the Secretary of State for Consumer Affairs, Frederic Lefebvre, yet precarious.Conservators have warned the Government that a return to the VAT increase beyond 5.5% would free them of these obligations.

Consumers should not expect however to reap the benefits of lower taxation credit reports free. Conservators have preferred to remain cautious on this point for fear of receiving new criticism. Last year, the Court of Auditors had indeed criticized the lack of repercussions on the tax benefit customers. According to his calculations the dividend would have been only 2.15% instead of the 3% expected.

On Monday, the Organization for Economic Cooperation and Development (OECD) has decided against another reduced rate of VAT. In his report on France, "the application of standard VAT rates to expenditures for maintenance and renovation" for housing, ie 19.6% and not 5.5% as at present.

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Sermon of the rating agency Standard & Poor's on the U.S. national debt and lowered polls because of soaring fuel prices: If last week was hard on the economic front for President Barack Obama, one that starts this Monday should not be much brighter. Many statistical publications should confirm that the pulse of the U.S. economy beats slower the last three months.

One of the main events of the week should be the first release on Thursday, the figure of U.S. growth in the first quarter of 2011. Economists are pessimists: the average of their predictions came to a small 1.8% growth in gross domestic product (GDP) over the first three months of the year. Is small compared to the rate of progression of the end of 2010 (+3.1%).

Slowdown in consumption

Involved, "the slowdown in consumption of households" of 4% in late 2010 to 2% in early 2011, according to economists at Credit Agricole. The main engine of U.S. growth suffers from higher prices, primarily of those fuels. A gallon of gasoline has surpassed the symbolic $ 4 in recent weeks. Prolonged depression of non-residential property sector should also stopping growth.

Tuesday's publication of consumer confidence, should give a foretaste of the gloom that gnaws the Americans. Again, "the price of petrol should weigh heavily on consumer confidence which could result in penalizing the outlook for consumer spending, analysts expect the bank Nomura.

Still, "the resumption of the United States is on track," said Jean-Marc Lucas, an economist at BNP Paribas.Certainly, commodity prices will weigh on consumption, but "on the labor market, workers' incomes are starting to take off and the unemployment rate down." Goldman Sachs economists also expect that the expected slowdown in the first quarter is only temporary, due mainly to bad weather. "The situation is more difficult to read than usual (…) but we expect a recovery in the second quarter," they say.

Bernanke speech expected

The U.S. central bank, the Fed, for its part should give some details on its new economic forecast on Wednesday evening. Its chairman, Ben Bernanke, would then launch a new practice, the press conferences. For the sake of transparency and clarity, the Fed follows the lead of the European Central Bank. This latter practice this exercise since its inception.Not sure the words of Ben Bernanke be able to reassure the markets, amid debate about the effectiveness of monetary stimulus. Economists expect at best a status quo growth forecasts of the Fed.

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Hotel occupancy in France was restarted in 2010 after the 2009 economic crisis, while the success of the campsites can not be denied, especially for higher-end, according to an INSEE survey released Thursday.

In 2010 the number of overnight stays in hotels rose 2.2% in France compared to 2009 to 192.2 million. The growth has not led to clear decline in 2009 (-4.9%). Let alone find the record of 2007 (198.9 million nights), this study is conducted in partnership between INSEE and the general direction of Competitiveness, Industry and Services (DGCIS).

Business customers (+4.6%) largely explains the recovery. Foreign tourists are partly income (+2.8%). The attendance of French customers has also increased (+2%).

The upscale hotels are the first beneficiaries of the recovery.The number of overnight stays increased by 12% for 4 and 5 star establishments, 3.7% for the 3 stars but is down 0.7% for the 2 stars.

Chinese customers (+45%) arrive en masse, before the South Americans (+28%) and clients of the Near and Middle East (+23%).

Europeans are fewer (-0.2%). The clientele of the United Kingdom, traditionally the most important, yet declining sharply in 2010 (-6.7%). However, attendance is strong from the countries of Central and Eastern Europe (+13.2%) and Russians (28.3%).

For the 2010 season, the number of overnight camping has increased slightly (+0.9%) to 103.8 million.

French professional football tries to lift his head. Sealed by a record deficit of 130 million euros in 2009-2010, the clubs in Ligue 1 and Ligue 2 will reduce to ten million in 2010-2011, according to the report released Tuesday by the Professional Football League (LFP ). A decrease of 92.3%.

This figure is only "a trend indicator" as FIFA confirms a trend that French football would establish a new economic model. His priority? Reduce payroll clubs. On the occasion of the next transfer market, which will open next June, the slogan will sell more buying. This creed, which is reminiscent of financial fair play that UEFA president Michel Platini wants to introduce from the 2014-2015 season seems to have resonated with the clubs."There will be no madness this summer, it's absolutely clear! It will get rid of some players and look for one or two that are free (of any contract with a club, Ed), Jean-Claude Dassier said in an interview with France Football magazine last March.

Delays in the transfer market

Professional clubs are also counting on the development of new sources of revenue in the medium term. In addition to opening paris online, they rely on the prospect of Euro 2016 and the construction of stadiums new generation, which should grow revenue at 25% of budgets against 15% currently.This will, according to Jean-Pierre Louvel, president of the Union of professional football clubs, "a real growth driver."

If the PSA highlights the efforts made by the elite of French football in reducing the wage bill in particular, it notes that "the majority of them are lagging behind their goal." While clubs rely on 264 million euros of capital gains on transfers, the LFP states that "only 41% of capital gains on disposal of players" have been made to date against 75% to 80% on time normal. "The business model of European football is unsustainable," says Olivier Ferrand, president of Terra Nova, co-author of "Change or die: what future for European football?" In La Tribune. The purge is necessary and must take place now. "The establishment of financial fair play, which aims to limit debt clubs, will be effective in only three years.

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