Angela Merkel to hold the said it is preparing to receive the head of state in Europe who feel most attached to the euro. If it should remain a single country in the single currency – strange paradox – it would be France. While London bookmakers have stopped betting on an output of Greece, both in their likelihood seems strong (4 against 1), France is the country where the probability of abandonment of the single currency seems most low, with a score of 20 against 1. Our risk of secession is smaller than that of Germany (14/1) and a fortiori of Spain (12/1).

Without being scientific opinion of the bookmakers perfectly expresses the historical reality. It was François Mitterrand, who had pressured Kohl to waive its Deutsche Mark, symbol of German success, and not vice versa. And now the fear of Germany going it alone is not negligible.

The Judgment of Solomon

This is certainly not an asset but to enter a negotiation being as attached to the object of bargaining. In the judgment of Solomon, the true mother would rather give up her child rather than see it cut in half as we offered him. Lionel Jospin had experienced to his cost in June 1997, when he requested a trustee appoint a growth component in the Stability Pact. This was done in terms of the Treaty of Amsterdam – the city from the top – where you added "and growth", a mere rhetorical flourish. And a few months later, when a new record for employment in Luxembourg, the "socialist left" vain declare that "social Europe deserves a euro crisis," the threat was empty guaranteed cash advance.

This time the chances of reaching a "compromise" in the words of Pierre Moscovici, the campaign manager Francois Hollande, are much greater. Unlike the summer of 1997 where she had already begun a recovery, the European economy is in recession. Face a fundamental problem that it does not deny, Angela Merkel has also taken the lead. Of the six points it offers (see above) are the "projects bonds" financing investment projects. The kinship is more than semantics with the "Eurobonds", aimed at pooling, in part, public debts … and that excludes Berlin.

In the French camp, Michel Sapin, a bright future ministry, just recognized the dangers of renewed worsening deficits and debt. This concession to the Chancellor will she meet up at any price schedule of deficit reduction, or do we give to the freeze?

At stake is the reputation of a "Holland, Roosevelt again for Europe", the socialist economist Thomas Piketty, apostle of tax benefits, strives to accredit Urbi et Orbi. But do not forget that New Deal also includes structural reforms. This component is part of the negotiation that engages in Europe, as evidenced by the fact-finding mission that has just visited Brussels to Paris, as well as in eleven other European economies face obvious problems of competitiveness. Its findings will be formally presented on May 30

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The tone has hardened in the conflict between marine companies between Corsica and the mainland. The strike called by the CGT Wednesday to demand the application of the same social laws to all shipping companies, including foreign competition, making these runs was repeated on Sunday. This movement was caused Saturday "anger" of the direction of SNCM (Société Nationale Corse Méditerranée), 66% subsidiary of Veolia Transdev. The South (ex-CMN) is also affected by the strike. The movement "is followed at 28% to SNCM, a little more to the CMN, but enough to prevent smuggling," said the leadership of SNCM.

The nine SNCM ships and the South (ex-CMN) assigned to services between Marseille, Nice and Corsica are therefore remained docked for the fifth consecutive day, some 13,000 passengers were affected since the conflict began. Many of them have changed their return by traveling on ships of the private company Corsica Ferries, Italian flag, which normally circulate. SNCM has expressed "outrage" because "this movement supposed to fight our competitors strengthens the contrary, beyond their expectations." Moreover, the director of the company for Corsica, Pierre-André Giovannini, expressed his "regret for the inconvenience to our customers, passengers and cargo carriers, and this new blow to the island economy." He said over the weekend of May 8 Bridge is "one of the most important pre-season tourist" for Corsica.

Political parties challenged

The striker will meet again on Monday to decide on the following movement. "So is the future of thousands of jobs in our profession," says the union in a statement savings account payday advance. The strike comes as the ferries market suffered the turmoil of the crisis in recent years. Thus, since its passage in the private sector in 2006, SNCM has almost always been in the red. She was accused of operating losses of 15 million euros last year. Especially, the CGT sailors had already scored a major coup a year ago by stopping work for 47 days, never seen to SNCM. If it were to get bogged down, however this new strike is unlikely to change the trajectory of the group. The direction of the SNCM instead reiterated its "determination to rapidly modernize and evolve the company, in all areas." Last March, the chief executive, Marc Dufour, warned that SNCM would have to separate at least two car ferries and 800 employees in 1617.

The case quickly took a political turn. Friday, a trade union delegation was received in Paris by representatives of different parties, including the national secretary of the PCF, Peter Lawrence. His party has tabled in the Senate on March 22 a bill to require all companies operating in France the first entry in register of ships, making them subject to French social laws. Sailors CGT also met the spokesman of the Socialist Party, Benoît Hamon, who is, according to the union, "clearly in favor of the adoption of this law," and a consultant Francois Hollande. In Marseille, finally, a delegation was received by the federation UMP.

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The UK is preparing to be the center of the world during the Olympic Games in London this summer. But within three months of maturity, the British border crossing is now turning to chaos. Heathrow Airport is at the heart of controversy because of long queues to pass checkpoints immigration. A study by the British Airport Authority said Thursday record three hours of waiting found last Monday in terminal 4. Control agents were sent into a disaster of Manchester in an attempt to streamline the situation.

Tails more than two hours were common in April, while the objectives of the immigration agency, United Kingdom Border Agency (UKBA), were exceeded for a quarter of passengers 23 days on the 30th of last month. The agency has set an average time of 25 minutes for European citizens and 45 minutes for non-Europeans.

The UKBA had previously sought to minimize the problem. The Immigration Minister, Damian Green, was summoned to explain to the House of Commons, went to Heathrow Monday during a quiet time and was considered "exaggerated" reports on delays. He attributed the delays to bad weather. The boss of British Airways, Willie Walsh has accused the government of "deceiving public opinion" and be "unable to cope with a major problem."

David Cameron himself has described the aftermath as "unacceptable" these delays and asked the competent authorities to act. The outgoing mayor of London, Boris Johnson, wrote to the Interior Minister, Theresa May, in indignant at "the disastrous impression in the UK" and asked him to "rectify the situation for both the Olympics and to manage the normal flow of passengers. "

Downsizing

Largest airport in Europe (and the third world), Heathrow, with 69 million passengers a year, bordering on saturation. London expects 3-5000000 more visitors during the Olympics. The engorgement of its border resulting from the conjunction of several factors.

Last fall, the agency Immigration and Theresa May had been questioned after the revelation of controls "relaxed" on arrival, neglecting the systematic verification of passports of visitors to accelerate the pace. A careful examination papers has been reinstated immediately, lengthening the time. Meanwhile, the UK Border Agency is facing a rise in traffic with fewer staff. The severe budget cuts decided by the government resulted in a decrease of 10% of its workforce since 2010, and an additional 15% could be eliminated by 2015. To make matters worse, the agency staff must go on strike next Thursday, as the entire public service, for retirement. The UKBA has announced the hiring of 80 people from this month and announced it planned reinforcements of 480 officers during the Olympics.

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There are 26 Regional Health Agencies (ARS), the cutting may not be superimposed on that of the regions. Indeed, the distribution is developed based on specific characteristics and needs of each territory.

Each ARS multi-agency previously responsible form of dispersed health policy in the regions and departments:

– DRASS (Regional Directorate of Health and Social Affairs)

– DDASS (Departmental Directorate of Health and Social Affairs)

– The Regional Agency for Hospitalisation,

– The Regional Union of Health Insurance, which includes the main plans: general system, agricultural system and RSI.

Prevention missions, organization and management

The Regional Health Agency operates both in missions to regional dimension that the most local level. These missions are twofold:

– Management of public health in the region. This control is based on safety and health monitoring (environmental monitoring, epidemics …), in coordination with the prefect.

– The organization of health care provision. The ARS is involved both with local doctors and health facilities (hospitals, clinics) or medical social (retirement homes, homes for the disabled).

Improving healthcare services

The ARS has four main objectives:

– Reduce territorial inequalities in health,

– Better access to care,

– Improve coordination between health professionals and health institutions and medical social,

– Ensure greater efficiency in health spending.

The ARS are preferred partners of health professionals and local authorities, who endeavor to promote and coordinate actions.

Controlling health expenditures in all their aspects

The mission of ARS is ultimately optimize the allocation and use of health resources. That is to make the most of every dollar of budget committed to a regional health policy.

ARS also did they have programs priority risk management (GDR). For the period 2010-2011, we find among them including transporting patients, chronic renal failure, the hospital prescriptions drugs performed in the city, medical imaging or efficiency of nursing homes (residential homes for the Elderly dependent). The diversity of these measures reflects the breadth and depth of intervention of ARS.

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The French may well have low morale and closely monitor their spending, not about to give up one of their tasty treats: chocolate bars. This is one of the fastest growing segments (7%) on the market for chocolate confectionery, dominated by three heavyweights: Ferrero (Kinder Bueno, Country), Mars (Mars, Twix, Snickers) and Nestlé (KitKat, Lion). "In times of crisis, the French do not want to agree to give up small pleasures available, explains Christophe Bordin, Ferrero France. They arbitrate on other expenses. "Higher prices, less than 2%, due to soaring raw material, nothing changed.

Better growth potential remains high. The French consume on average only three chocolate bars a year, half that of tablets. However, public health campaigns against obesity, especially among children, they have seriously been shadowed. The bars have all but disappeared and fronts of boxes hypermarkets.

Nutrition a key priority

So, most actors, who have given up advertising per hour of after school, have made improving the nutritional profile of their bar one of their warhorses. This is one of the sinews of war fought in this market extremely dominated by Kinder Bueno (Ferrero), the youngest, born just twenty years ago. March, who has made improving his recipe one of the keys of his reconquest of the French market, has pioneered five years ago. There was urgency: mothers had diverted from his bar, which was the first in the French market in 1951, finding it too greasy and disgusting.

After declining the use of saturated fatty acids and fats, March flatly reduces the size of its bar (- 7%). And to inject a little "dream" in his communication, he revived his pub in 1995 and the American imagination of the Wild West, while reviving its historic slogan ("A March, and it goes again") creditreport. Mission accomplished in two years, he won a million new consumers. "Our goal is to become a leader in the segment of chocolate bars," says Thierry Gaillard, president of Mars Chocolat France, whose cult brand is celebrating his eighty years.

Quest for respectability

Even fighting for KitKat (Nestle), one of the most bars sold in the world (17.6 billion in 2010), which in 2008 launched a light version for women ("Senses", 165 calories). Before going out early 2012 "Singles", a single bar to 80 calories.

The battle is fierce. "As this product pulse that are not on the shopping list, the key remains visible in stores and media, based on strong brands," said Thierry Gaillard. Even more than innovation, the "classic" generate most sales. Face Ferrero, who has the largest sales force in the market (400 sales), March 85 vendors hired last year to push its promos. In the agribusiness sector, Ferrero France – who recruited the tennis champion Jo-Wilfried Tsonga to the pub Kinder Bueno – advertising remains the largest investor with 215 million euros (+8%) in 2011.

In this quest for respectability, chocolate bars have an asset in France: the famous "taste" of children, sacred pause in the Hexagon. On this particular field that Kinder Bueno has succeeded in widening the gap with its competitors. Because it is perceived to be lighter, moms do not hesitate to give their children for their "four hours" instead of biscuits and pastries.

]]> http://ecopolhome.com/the-insolent-french-energy-market-chocolate-bars/feed/ 0 http://ecopolhome.com/geodis-maintains-its-takeover-offer/ http://ecopolhome.com/geodis-maintains-its-takeover-offer/#comments Mon, 09 Apr 2012 12:04:09 +0000 admin http://ecopolhome.com/geodis-maintains-its-takeover-offer/  

The CEO of Geodis would flip-flop. According to Libération on Monday, the freight subsidiary of SNCF should ultimately maintain its takeover offer Sernam. "I say again very clearly that we have made an offer with the intention to resume Sernam. [...] We will present in court Tuesday, "assured the head of Geodis, Pierre Blayau.

These comments contrast with those held this weekend in the columns of the Sunday newspaper. Pierre Blayau there considered "not dramatic" the hypothesis of a carrier's bankruptcy. And remember that Geodis accompanied its takeover offer on two conditions.

The first, on the € 642 million illegal aid demanded by Brussels, has been fulfilled. The European Commission agreed Wednesday that the buyer does not inherit Sernam the repayment obligation. But the second, concerning the financial health of the carrier and the state of its cash, however would default. Geodis claimed that Sernam to work only for 30 to 45 days, which would require a cash of about 30 million euros.

Government pressure

Earlier in the week, Pierre Blayau, who considers the financial position of Sernam very poor, had signified to the unions that the recovery was compromised. "It made us realize that it will not be able to maintain its offer," explained Alain told AFP Wednesday Delpuech CGT carrier. According to Libération, Pierre Blayau has even said that the resumption of Sernam could "endanger jobs at Geodis."

For the newspaper, citing several sources, only pressure from the government would explain the reversal of Geodis. "The Elysee has called this weekend for Blayau maintains its offer," says a source close to release the file.

The transport minister, Thierry Mariani, has so far invested actively in this matter. The effect of the liquidation of an enterprise of 1441 employees on the eve of the presidential election is considered disastrous. The Commercial Court of Nanterre travel Tuesday its decision on the future of Sernam.

Groupama, Peugeot, Veolia … Many major brands have recently announced a willingness to reduce or completely cut their investments in sports marketing. Yet this phenomenon remain marginal. This is certainly what seems to believe Sporsora, the association of those involved in sports economics, which will publish March 29 at the second conference of the economy of Sport *, the results of its study on the sponsorship of companies.  

Dubbed "Sport in corporate strategy: vision and perception" and carried on the Internet in February 5000 with a major French advertisers file, it brings together the experiences of sponsoring 150 largest advertisers in the Hexagon.

The confidence shown by the marks in the virtues of sports marketing is clear: a large majority of them (68%), in the sponsoring of a component as "full" of their business strategy, and 80% a specific budget dedicated to the promotion of their fame. Better: in times of crisis, and at the hour of streamlining budgets, 61% of advertisers are predicting an increase or stability of these budgets, and 66% of those who already use these modes of communication they retain their confidence, despite the crisis pay day advance.

Distinction sponsorship and patronage

Two thirds of respondents say also that in times of difficulties, it is important to maintain or strengthen sponsorship and patronage. Indeed, 76% say that these channels are different from other types of expressions. Last important lesson of the study, at a time when the concept of return on investment becomes more important as advertisers well distinguished sponsorship sponsorship. For 60% of respondents, the first concept is clearly seen as a mode of communication, and for 62% of them, patronage is identified as an expression of citizenship.

* Dedicated to "The economics of sport in times of crisis, to new growth models." March 29 from 8:30 to 16:30 at the MEDEF headquarters in Paris.

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Halal or not halal. Since the controversy launched by Marine Le Pen, before the cuts of meat, the question arises. In response, Nicolas Sarkozy wants a clear distinction between the classical deduction, that is to say, after stunning the animal, and depression according to Muslim ritual or Jewish, is very funny. "We recognize everyone's right to know what he eats, halal or not. I therefore wish the labeling of meat according to the method of slaughter, "said the head of state on Saturday during his meeting in Bordeaux.

An announcement of the president candidate is a surprise: there is only one week, the government has withdrawn a bill (with a leader Françoise Hostalier, MP North UMP) up very precisely in this sense. Recently, also, the Agriculture Minister Bruno Le Maire recalled that it was not "stigmatize" the affected communities, bolstering the positions-very-powerful clerics and the food industry, which fears that such labels do disrupt the meat market. In 2010, another member Nicolas Dhuicq, the UMP too, suffered the same setbacks, still under government pressure.

Labeling unlikely

Today, the labeling of halal products is not mandatory. The "Halal" appears prominently on thousands of products, and proves to be an excellent marketing strategy. Nevertheless, it is nothing regulatory. In other words, you can eat a product marked "halal" is really without his. And you can also consume a product that is not stamped "halal", but he is yet.

Label products to better distinguish them, the solution seems simple. But only in theory because in practice the regulatory framework does not allow it. This would, in the same way as for the AB logo affixed to the products of organic farming, that Europe gives the green light. For labeling becomes mandatory, the proposal would have "obtain a qualified majority of the European Commission and Parliament," assures us there at the Ministry of Agriculture.

But Europe has already said no: in 2009, the debate on the conditions of slaughter was then opened, and in 2011, consumer information, "but this has not been retained, while several states EU did not see the need, "says one cabinet ministry, even if the pressure of industrialists and representatives of Jewish and Muslim communities is also denounced. If Spain and Lithuania have defended such a project, others are turned. Sweden and Austria, for example, the ritual slaughter as it is even forbidden, these important country all their halal or kosher.

A risk of rising prices

Thus, if the labeling became mandatory method of slaughter, an ox killed without stunning is cataloged "halal" or "kosher" from head to toe. Or for example, according to Jewish tradition, only the "top" of the beast can be consumed. The rest – the back – going on in the conventional circuit. Thus, a tab or a bib, that Jews do not eat, labeled "very funny" could remain on the shelves. The butchers are concerned about having to sell off the pieces. And these losses through higher prices elsewhere.

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The absolute independence of the European Central Bank vis-à-vis the policy preventing him from speaking. Mario Draghi has openly acknowledged Thursday: "I received a few minutes ago a call from the Greek prime minister said an agreement had been reached and endorsed by the major parties," said President of the ECB at its monthly press conference in Frankfurt. Thus he was able to announce before everyone else – maybe a little too quickly, given the float that followed in Athens – the good news entrusted to him by Lucas Papademos, the former vice President of the ECB.

But, according to the principle that it is easier to comment on the affairs of others than on his own, he refused to say clearly that the ECB may decide to reduce the debt of Athens, parallel commercial banks: "We are not part of negotiations. But what we hear is that the parts are pretty close to agreement. "

"Prohibited by the European treaties"

Pressed with questions, the successor to Jean-Claude Trichet ended up giving the key to participation of the ECB program "voluntary" Burden Reduction. "If the ECB redistributes some of its profits to the Member States of the ECB … it's not on monetary financing (public debt, which is prohibited by the European treaties), "he dropped. Clearly, it confirms one of the options that have been circulating for a week: the ECB could leave the unrealized gains on its purchase of Greek bonds. Which is approximately 12 billion, knowing that the bonds were acquired on the market at a discount and would be repaid at their face value at maturity.

By hiding again behind the texts prohibiting the bailout States, Mario Draghi shows the difficulty of his task. "The time is long when monetary policy was limited to setting interest rates. Since the debt crisis, the ECB must navigate waters very political, "says economist of a major French bank.

Inflation above the 2%

Monetary field itself, new relaxations are in any case by no means excluded. "Inflation should remain above 2% during the next few months, before falling back below 2%," said Mario Draghi. He worries more than ever a dry supply of bank credit: "We are actually concerned about the slowdown in the credit."

This is why the Governing Council decided to relax the rules on eligibility of collateral (securities pledged as collateral) that commercial banks have to raise cash. These conditions are changed to "temporarily" for seven national central banks, including Bank of France. "Residential real estate loans to individuals are eligible," said a statement released Thursday afternoon in Paris, which lists the technical conditions.

On a neighbor, Mario Draghi provides that the next issue of liquidity to three years, to be held on February 29, could be done "over the range of the previous operation of this type." The banks had obtained, 22 December 2011, 489 billion and 1% over three years.

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